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Cases: apparel

Apparel and seasonal collections: size charts, photo reviews, SEO and Top entry before the season peak.

What makes apparel promotion specific

Apparel has its own mechanics: size-driven returns hurt the buyout rate, and seasonality means the card must rank BEFORE demand peaks. We start 6–8 weeks ahead of the season: full-size-range buyouts lift the buyout rate in the algorithm’s eyes, on-model photo reviews remove the "will it fit" fear, and the semantic core covers size and style queries.

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