On Ozon DRR was stuck at 19%, revenue relied on platform discounts. After every sale — 3 weeks of organic slump. CR dropped to 2.1%, below category avg.
Redesigned main photo (infographic "removes grease in 30s"), added 3D. 320 buyouts in 2 peaks: pre-holiday and quiet Monday. 2 200 hype actions (wishlist, cart) built the demand signal. Reviews with video demos of the effect.
DRR dropped 19% → 13% in 4 weeks, then 11%. Revenue 2.5× (420K → 1.05M/mo). Rating 4.9. CAC down 40%. Project paid back in 2 weeks.
Weekly timeline
Audit, card rebuild, new infographic.
First 120 buyouts. DRR 16%.
Hype on. DRR 13%, revenue ×1.8.
DRR 11%, revenue ×2.5. Rating 4.9.
Cards in project
The transparency is what won us over. Every step — receipts, SRIDs, screenshots in the dashboard. We watched DRR drop and revenue grow in real time. Three prior agencies promised — none delivered numbers.