Launch of a premium 6-SKU line. 3 months inside Ozon — zero visibility, zero organic. Higher AOV than category avg, buyers didn’t reach the card.
Parallel work on all 6 SKUs: 100 buyouts per card (600 total), main photo redesign + flavor infographics. Hype — 3 000 likes/wishlist actions across 6 weeks. Long-form media reviews.
By week 5 cards moved up 10 positions on average on HF queries. Organic traffic ×3.5. 240+ reviews, 4.9 rating. Brand has been growing organically for 5 months post-project.
Weekly timeline
6-card redesign, first 100 buyouts.
300 buyouts. Hype on. +40 reviews.
All 6 in Top-30. Organic ×2.8.
Positions ×10, organic ×3.5, 240+ reviews.
Cards in project
Everyone before Trusty said "your premium niche won’t respond to buyouts". It did — with the right team mix and real content work. Three SKUs are now in category Top-10.