A new card from position 59 to TOP-7 in 18 days
The card sat in the middle of the results. A “buyout on the target keyword → review” loop pushed it onto page one: average position 59 → 7, buyout pass-through 95%.
The card sat mid-results and was invisible on target keywords
The cosmetics card sat in the middle of the search results (average position ~59) — shoppers barely saw it on the target queries. It needed controlled keyword growth and a review base to act as social proof.
Buyouts on target keywords plus reviews at the right moment
We mapped out the target keywords and tied buyouts to reviews: an order on the right query, then a review at the right moment. That grows positions and trust in the card together.
A buyout placed exactly on the target keyword gives the algorithm a relevance signal, and a well-timed review locks in trust — so the card climbs.
Buyouts by keyword
Orders strictly on the target queries — a relevance signal for the algorithm.
Review timing
A review placed at the right interval after the order locks in trust in the card.
Photos in reviews
We raised the share of reviews with photos — social proof for the shopper.
We moved the card from position 59 to 7
We ran the promotion as a “buyout on the target keyword → review” loop. The card climbed steadily and buyout pass-through held at 95%.
The card reached page one on its target queries
Orders by day
Every order the listing took over the period. The blue area is organic orders, the pink one is orders placed as part of the promotion.
Search positions
Average position of the products across the promoted keywords. The lower the line, the higher the product sits in search.
Keyword growth
Search position for every promoted keyword at the start and at the end of the project.
| Keyword | Start | Finish | Gain |
|---|---|---|---|
| face mask | 82 | TOP-2 | ↑ 80 |
| sheet face mask | 112 | TOP-3 | ↑ 109 |
| moisturizing face mask | 142 | TOP-4 | ↑ 138 |
| nourishing face mask | 172 | TOP-5 | ↑ 167 |
| cleansing face mask | 203 | TOP-7 | ↑ 196 |
| face mask with hyaluronic acid | 234 | TOP-9 | ↑ 225 |
| anti-aging face mask | 266 | 12 | ↑ 254 |
| face mask set | 298 | 15 | ↑ 283 |
| soothing face mask | 120 | 18 | ↑ 102 |
| overnight face mask | 153 | 22 | ↑ 131 |
| face mask for dry skin | 187 | 27 | ↑ 160 |
| Korean face mask | 222 | 33 | ↑ 189 |
| moisturizing sheet mask | 258 | 40 | ↑ 218 |
| face mask for acne | 294 | 47 | ↑ 247 |
Results by product
Plan and timeline
Key project dates and delivered volumes against the agreed media plan.