Crowded category (Tefal, Polaris, Xiaomi). New 3-SKU steamer brand. 6 months flat, CR 1.7%, rating 4.3, unanswered Q&A.
Deep competitor SEO audit: 420 keywords, 120 of them money. Rewrote all 3 cards (title, specs, description). 400 buyouts on the "ladder" tactic — from less competitive to the hottest kw. 110 video reviews showing smoothing action. Analyst tracked competitors and adjusted price weekly.
In 12 weeks 41 kw in Top-10, revenue +34%. CR 1.7% → 2.7% (+58%). Rating 4.8. Brand hit #2 in niche by December revenue.
Weekly timeline
SEO audit, 3-card redesign.
150 buyouts. 12 kw in Top-30.
25 kw in Top-10. Revenue +18%.
41 kw in Top-10, +34% revenue, CR ×1.6.
Cards in project
We came in with 3 cards sitting mid-pack forever. In 3 months, two are in Top-10 and we out-earned a brand that’s been in the market 5 years. Tell me again only brands win.