New cards from pages 2–3 — to the top of search in three weeks
Two brand-new cards launched with no sales history and sat deep in search. Expert mechanics plus daily analytics lifted them into the top and got organic demand moving.
New cards with no sales history were drowning in search
The seller was launching new cards of sport suits. On the target queries they sat beyond pages 2–3 — shoppers simply never found them. With no orders and no reviews, the algorithm did not trust the newcomers.
The problem was visibility, not the product
Demand in the niche is there. What the cards lacked were trust signals for the algorithm: orders, buyouts, keyword depth. We also walked the seller through shelf mechanics — how a card gets into search results and onto competitor shelves.
Ramp orders on the priority keywords in a controlled way and keep a daily eye on positions — organic demand takes over from there.
Explained shelf mechanics
We showed the seller how a card enters search results and competitor shelves, and what drives the ranking of a new item.
Buyout plan by keyword
We sized a controlled order volume to break into the top and hold the target queries.
Daily analytics
Every day we reconciled pickups, buyouts and positions, reinforcing weak days one by one.
18 days of controlled promotion with daily oversight
We ran the project to the media plan, scaling order volume in stages and keeping daily control of positions on both cards.
From pages 2–3 to the top — and organic orders take off
Orders by day
Every order the listing took over the period. The blue area is organic orders, the pink one is orders placed as part of the promotion.
Search positions
Average position of the products across the promoted keywords. The lower the line, the higher the product sits in search.
Keyword growth
Search position for every promoted keyword at the start and at the end of the project.
| Keyword | Start | Finish | Gain |
|---|---|---|---|
| women's sport suit | 82 | TOP-2 | ↑ 80 |
| fitness suit | 112 | TOP-3 | ↑ 109 |
| oversized sport suit | 142 | TOP-4 | ↑ 138 |
| spring sport suit | 172 | TOP-5 | ↑ 167 |
| women's yoga set | 203 | TOP-7 | ↑ 196 |
| cotton sport suit | 234 | TOP-9 | ↑ 225 |
| women's loungewear set | 266 | 12 | ↑ 254 |
| women's running suit | 298 | 15 | ↑ 283 |
| two-piece sport suit | 120 | 18 | ↑ 102 |
| hooded sport suit | 153 | 22 | ↑ 131 |
| women's knit suit | 187 | 27 | ↑ 160 |
| women's gym suit | 222 | 33 | ↑ 189 |
| spring-autumn sport suit | 258 | 40 | ↑ 218 |
| Keyword | Start | Finish | Gain |
|---|---|---|---|
| men's sport suit | 82 | TOP-2 | ↑ 80 |
| insulated sport suit | 112 | TOP-3 | ↑ 109 |
| men's knit suit | 142 | TOP-4 | ↑ 138 |
| winter sport suit | 172 | TOP-5 | ↑ 167 |
| men's hooded suit | 203 | TOP-7 | ↑ 196 |
| men's training suit | 234 | TOP-9 | ↑ 225 |
| fleece sport suit | 266 | 12 | ↑ 254 |
| men's oversized suit | 298 | 15 | ↑ 283 |
| warm sport suit | 120 | 18 | ↑ 102 |
| men's two-piece suit | 153 | 22 | ↑ 131 |
| fleece-lined sport suit | 187 | 27 | ↑ 160 |
| men's running suit | 222 | 33 | ↑ 189 |
| mid-season sport suit | 258 | 40 | ↑ 218 |
Results by product
Plan and timeline
Key project dates and delivered volumes against the agreed media plan.