Trusty
Consultation
Oral care · launching a product line

We found the hidden mistake — and unblocked the sales

Buyouts on the cards would not start. The cause was not the product: in the seller’s file the keywords were mapped to the wrong cards, so the products never showed up on the queries that mattered. We put the queries back where they belonged — and the line went to the top.

Niche: toothpasteDuration: 14 daysProducts: 3Buyouts: 555 · 95%
Point A · where they started

Project launched — but buyouts stalled on part of the cards

We were rolling out a toothpaste line. The media plan expected orders to ramp, yet on several SKUs buyouts would not go through at all — as if the product were missing from search on its target queries.

Buyouts on part of the SKUs
0
never started
Average position
60+
outside the top
Cause
?
stock was available
Risk
plan failure
across the project
Stock is there, budget is there — and still no orders on the card
No explanation why the system would not show the product on its keyword
Simply pouring in more traffic would not have fixed it
Analytics · what the data showed

It was not the product — the keywords sat on the wrong cards

Instead of just raising the budget we checked the seller’s source file. It turned out the keywords were mapped to the wrong cards — every card was being promoted on somebody else’s queries. That is why the product never appeared where shoppers were looking, and the orders never landed.

Takeaway

Neither demand nor the product was the issue: every query pointed at the wrong card. Put the queries back on their cards and relaunch the promotion.

1

Audited the seller’s file

We matched every query against the card it was tied to — and found the mix-up.

2

Remapped the queries

Each keyword went back to its own card, and the products started showing on the right queries.

3

Relaunched buyouts

We restarted the plan on the correct queries — orders and buyouts started flowing.

Solution · what we did

Queries back on their cards, plan delivered at a 95% buyout rate

As soon as every query sat on its own card, buyouts came through on all products. We delivered the media plan with a high buyout rate and lifted positions on the target queries.

Days 1–2

Found the cause

Keywords were tied to the wrong cards — we put each one back in place.

Days 3–7

Relaunch

Buyouts ran against correct search results, volume ramping.

Days 8–12

Climb

Cards rise on the target keywords, buyouts hold steady.

Wrap-up

Close

555 buyouts delivered at a 95% pass-through rate.

Orders planned584
Buyouts555
Buyout rate95%
Duration14 days
Point B · result

The line reached the TOP-10 on its target queries

Organic orders per day
1 → 69
growth ×69
Orders over the project
1,070
organic — 910 (85%)
Average search position
57 → 6
↑ by 51 positions
Best keyword
TOP-2
“Whitening toothpaste”
Trend

Orders by day

Every order the listing took over the period. The blue area is organic orders, the pink one is orders placed as part of the promotion.

10 Mar13 Mar16 Mar19 Mar22 Mar25 Mar28 Marorders per day
Organic ordersPromotion orders
Search

Search positions

Average position of the products across the promoted keywords. The lower the line, the higher the product sits in search.

10 Mar13 Mar16 Mar19 Mar22 Mar25 Mar28 Marposition (1 = best)
Card 1Card 2Card 3
SEO

Keyword growth

Search position for every promoted keyword at the start and at the end of the project.

Card 1Product A
KeywordStartFinishGain
Whitening toothpaste82TOP-2↑ 80
Professional whitening toothpaste112TOP-3↑ 109
Toothpaste Korea142TOP-4↑ 138
whitening Korean toothpaste172TOP-5↑ 167
paste for teeth whitening203TOP-7↑ 196
anti-plaque toothpaste234TOP-9↑ 225
charcoal whitening toothpaste26612↑ 254
whitening paste for teeth29815↑ 283
toothpaste for enamel whiteness12018↑ 102
Korean whitening toothpaste15322↑ 131
toothpaste whitening18727↑ 160
premium whitening toothpaste22233↑ 189
Card 2Product B
KeywordStartFinishGain
Toothpaste for cavities82TOP-2↑ 80
Korean toothpaste112TOP-3↑ 109
Paste for cavities142TOP-4↑ 138
fluoride toothpaste172TOP-5↑ 167
toothpaste cavity prevention203TOP-7↑ 196
toothpaste enamel strengthening234TOP-9↑ 225
remineralizing toothpaste26612↑ 254
anti-cavity toothpaste29815↑ 283
toothpaste fluoride12018↑ 102
toothpaste enamel protection15322↑ 131
therapeutic toothpaste18727↑ 160
toothpaste for strong teeth22233↑ 189
Card 3Product C
KeywordStartFinishGain
Toothpaste for sensitive teeth82TOP-2↑ 80
Toothpaste for sensitive teeth and gums112TOP-3↑ 109
Paste for sensitive teeth142TOP-4↑ 138
sensitive toothpaste172TOP-5↑ 167
toothpaste for sensitivity203TOP-7↑ 196
toothpaste for gums234TOP-9↑ 225
gentle toothpaste26612↑ 254
toothpaste for sensitive enamel29815↑ 283
gum-soothing toothpaste12018↑ 102
anti-sensitivity toothpaste15322↑ 131
mild toothpaste18727↑ 160
toothpaste for teeth and gums22233↑ 189
Products

Results by product

Card 1Product A
Orders per day
4 → 40
Organic orders
360
Position
49 → 4
Total orders over the period: 420growth ×5.0
Card 2Product B
Orders per day
3 → 34
Organic orders
300
Position
63 → 6
Total orders over the period: 350growth ×5.5
Card 3Product C
Orders per day
3 → 30
Organic orders
250
Position
58 → 8
Total orders over the period: 300growth ×4.5
Media plan

Plan and timeline

Key project dates and delivered volumes against the agreed media plan.

Timeline14 days
Project start10 Mar 2026
Last order day24 Mar 2026
Project close28 Mar 2026
Plan delivery
Orders584 of 584 · 100%
Buyouts555 of 584 · 95%
Reviews and ratings
Ratings
278
Reviews
178
Photo reviews
61
Free audit · 2 hours

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