Challenge
Startup, first candle and textile line (5 SKUs). Zero sales on Y.Market for 2 months. Fresh cards, no rating, category dominated by IKEA-style aggregators.
Approach
Start pack (lightest): 150 buyouts, 20 reviews to ignite, 80 kw kernel. Focus — LF keywords with high CR. Tactic: fast 3-week start, then observe.
Result
100 sales in 21 days. 38 kw in Top-30. Post-Start — went organic, hit profitability in 2 months, no extra spend. Came back 4 months later for Growth.
Cumulative sales
↑ 0%
Weekly timeline
Weekly timeline
W1
Week 1
Brief, 80-kw kernel, buyouts start.
W2
Week 2
First 20 sales. 12 kw in Top-50.
W3
Week 3
50 sales, 20 reviews live.
W4
Week 4
100 sales, 38 kw in Top-30.
Cards in project
Cards in project
ORGA candle · 100 ml
Before
0 sales · 0 reviews
After
62 sales · 4.9 · 14 reviews
“
Client says
We’re a micro-brand with 79K budget. Didn’t believe it, but 100 sales in 3 weeks. Best part: Trusty didn’t upsell — ran the pack and we took over.
E
Elena Novak
Founder of ORGA