Trusty
Consultation
Home · How it works
Demo project · from the first Telegram chat to the closing statement

How your project with Trusty runs

Transparent: which documents you sign, what we do every day, how we report and what it costs. No "just trust us" — everything on paper and in the reports.

0
client penalties
in 3 years of work
~1 month
average cycle
from payment to closing statement
1 day
for the plan and the estimate
after the brief
EDI
all paperwork
contract, statements, invoices
T
Trusty · "Gel" project
5 members · PM online
📌 Pinned
📋 Project media plansheets
📊 Summary reportsheets
📑 Contract + annexPDF
📈 Keyword positionssheets
Dmitry · PM
Good morning. Today: 23 buyouts, 4 reviews. Daily summary by 18:00.
Great. Can I see which keywords are in play this week?
Dmitry · PM
The pinned sheet is updated. Right now it is 12 high-volume and 11 mid-volume keywords. Say the word if you want one highlighted.
PM online · 10:00–19:00 Moscow time
Project map

Three phases, ~30 days, zero surprises

This is what the whole project looks like. Below — every phase step by step, with the documents, the schedule and the reports.

1
Preparation
5–7 business days
  • A Telegram chat
  • Brief and goal
  • Card audit
  • A plan in 1 day
  • Agreeing the details
  • Cost and media plan
2
Documents and launch
1 day
  • Contract and annex
  • Invoice for the goods
  • Invoice for the services
  • Promotion starts
  • Pickups along the routes
  • Reviews and behavioral signals
3
Reporting and closing
In parallel and at the end
  • Summary report
  • Purchase-level breakdown
  • Positions 5×/day
  • Goods handover statement
  • Final closing statement
  • Budget returned
Phase 1 · Preparation

5–7 days before the contract is signed

Before you pay a single rouble, we do six things. You end up holding the plan, the media plan and the document templates.

Free · no commitment
01

A Telegram chat

One chat per project. The PM is available 10:00–19:00 Moscow time. Links to the plan, the reports and the documents are pinned.

02

We set the goal

Lift sales, get ready for the season, push a new product, bury negative feedback or build up reviews. We work from your brief or draft the plan ourselves.

03

Card audit

We find the problems in content, positions, SEO and reviews. 98% of cards have 2+ target queries the product simply does not show up for.

04

A plan in 1 day

Analysis of positions, keyword volume, stock levels and revenue in the niche. A plan built around your budget and goal. The recommendations come from practitioners across 200+ niches.

05

We agree the details

Period, expectations, a measurable result. How many reviews and in what format. Who collects the goods from the fulfillment center. Everything worth putting in writing.

06

Final cost

A media plan in three parts: the cost of the services, the budget for the goods (returned through the marketplace) and the amount credited back to your balance.

Phase 2 · Documents

Six documents and the project launches

No "we agreed it in the chat". Everything on paper, over EDI, with the standard set of amendments your lawyer will want.

Document pack
What you will sign
All over EDITemplates in advance
Contract
Right after the media plan is agreed

A standard services contract. We send the template in advance — show it to your lawyer.

Annex
Together with the contract

The terms of this specific project: SKUs, services, deadlines, KPIs.

Invoice 1 — budget
Before the start

Money to buy your own goods. Most of it comes back to your account through the marketplace.

Invoice 2 — services
Before the start

Our work as a separate line, itemized against the media plan.

Goods handover statement
During the project

For transporting and returning the bought-back goods from the fulfillment warehouse.

Final closing statement
On completion

Based on what was actually spent. Anything left over goes back to you.

Phase 3 · Delivery

We launch the day after the invoice is paid

Here is what a typical project day looks like. Orders run almost round the clock, pickups follow the routes, behavioral signals never stop.

One day of the project
What happens between 7:00 and 02:00 Moscow time
Pickups are uneven across days: some days it is 10 items, some days 2. That is normal route variance.
00:00
03:00
06:00
09:00
12:00
15:00
18:00
21:00
24:00
Product orders
7:00 → 02:00 Moscow time, evenly across the day
7:00 → 2:00 (+1)
Goods pickups
9:00 → 21:00, along prepared routes
9:00 → 21:00
Reviews
Per the agreed plan
11:00 → 19:00
Behavioral signals
Around the clock
0:00 → 24:00
Logistics

How to collect the goods after the project

Every bought-back item arrives at our partner fulfillment center. Once it is all in, you get a notification in the chat. From there the fulfillment center delivers to your warehouse, or you collect it yourself.

Loss / damage

Compensation at cost above 5%

The marketplace sometimes hands out the wrong item, or the item gets damaged in logistics. Anything above 5% of the volume we compensate at cost. It is written into the contract.

Who does the buying

Not "bots" — digital personas

Every purchase comes from an account with a real history and real behavior. To the marketplace algorithms they are indistinguishable from genuine shoppers. That is what guarantees the buyout counts and the review goes through.

V
Digital persona
Veronika, 33
Moscow · married · two children
Wildberries since 2021
primary
Ozon · later
secondary
500K ₽
spent over 4 years
~15 min
a day
Behavior on marketplaces

She buys whatever her family needs

  • Saves the items she likes to her cart
  • Never changes her pickup point or payment method
  • Collects from the pickup point across the street
  • Leaves both good and bad reviews
  • Watches YouTube and Dzen in her spare time
The catch
Veronika does not exist. She is a digital persona with a behavioral trail across the entire internet — indistinguishable from a real shopper to the marketplace algorithms.
Reporting

Three levels of reporting — for the owner, the analyst and the team

The sheets are online and update through the day. The owner summary lands in the Telegram chat once a week.

01

Summary report by product

Top level — for the owner
  • Project status for every SKU
  • Plan vs. actual: ordered / bought back
  • Money spent, itemized
  • Reviews left and average score
02

Detailed report

Every purchase on its own line
  • Status of each purchase
  • Date, receipt, SRID
  • Screenshot of the review
  • Moderation status
03

Position dynamics

5 checks a day · daily average
  • Wildberries: keyword positions and how they move
  • Ozon: positions BEFORE and AFTER the project
  • Visibility, add-to-cart, conversion
  • Access to the sheet, updated live
Pricing

Delivered to spec, on time, with no penalties

Cashback giveaways to real people
from900 ₽
  • Buyout + the product itself + ads
  • Payouts to contractors on top
  • No guarantee the purchase runs on your keyword
  • Dozens of team hours spent on supervision
Trusty · keyword buyout
from325 ₽
  • A buyout on one specific keyword
  • Goods collected and returned to the seller
  • A digital persona — it counts 100% of the time
  • The team does the work for you

Full price list

The final cost is assembled in the media plan around your goal
ServicePriceWhat it covers
Search buyout325 ₽By keyword, digital persona, receipt and SRID
Shelf buyout375 ₽Recommendation shelves and "similar items"
Order without pickup200 ₽A technical campaign format
Rating50 ₽No text — stars only
Text review50 ₽Written against a specific objection
Photo review100 ₽With a photo of the product
Video review200 ₽Filmed in a natural setting
Frequently asked

What people usually ask before starting

What is your minimum budget?+

From 100,000 ₽ per promotion project. Bloggers, agencies, mentors, fulfillment providers and other prospective partners get special terms. We agree those individually.

How long does a project usually run?+

A typical one takes about 1 month. We start the day after the invoice is paid. Preparation takes 5–7 business days before the launch.

What if goods are lost in transit?+

The marketplace sometimes hands out the wrong item, or the item gets damaged in logistics — that part is outside our control. Anything above 5% of the volume we compensate at cost. It is written into the contract.

Where do the bought-back goods end up?+

They are delivered to our partner fulfillment center. Once everything is collected, you get a notification in the chat. From there the fulfillment center delivers to your warehouse, or you collect it yourself.

Is all the paperwork on paper?+

No, everything goes through EDI. You can review the contract and annex templates before signing — the manager will send them over.

Who works on my project?+

Sellers and marketplace managers — practitioners, not "experts". Experience across 4,000+ products in 200+ niches. The team is motivated by sales growth, not by "doing 100 buyouts".

A quote in 1 day · no commitment

Find out what a project for your goal actually costs

Budgets from 100,000 ₽. Bloggers, agencies, mentors, fulfillment providers and prospective partners get special terms.