Boost Sales is Yandex Market's main advertising tool: you set a bid as a percentage of the product price, and the card gets priority in search and on the shelves. The key difference from advertising on WB and Ozon is the billing model: you are charged per order, not per impression or per click.
In short: Boost means paying a percentage of the order to be shown higher. No order — no charge.
How it works
- You switch Boost on for your products and set the bid — a percentage of the price.
- The algorithm lifts boosted products in search results, on product cards and on Market's shelves.
- If the customer orders the product after contact with Boost, the bid is charged on the order amount.
The higher your bid relative to competitors in the niche, the stronger the priority. It is auction logic, but you pay only when an order actually happens — so risking a high bid is cheaper than in CPM/CPC models.
How Boost differs from advertising on WB and Ozon
- WB (impression auction): you pay for impressions regardless of sales — the risk of burning the budget without orders: bids and the WB auction.
- Ozon (Trafarety placements, CPM/CPC plus pay-per-order in some formats): mixed models: types of Ozon advertising.
- Market (Boost, CPA): charged per order — by definition the budget cannot drain away into impressions, but the bid cuts the margin on every boosted order.
That is why managing Boost means managing margin: the bid goes into your unit economics as a percentage of the order.
How to use it wisely
- Start with a moderate bid and measure the uplift in orders against the pre-Boost period.
- Boost selectively: new items to get them moving, high-margin SKUs, products at a seasonal peak — not the whole catalog in one even layer.
- Watch the share of advertised orders: if almost every order is a boosted one, you are paying a percentage on sales that are already yours.
The full mechanics, the bidding strategy and the typical mistakes are in the detailed guide to Boost on Yandex Market; where Boost sits in the wider promotion system is in the overview of Market's tools.
FAQ
"What is Boost Sales on Yandex Market?" An advertising tool with pay-per-order billing: you set a bid as a percentage of the price, the product gets priority in search results and on the shelves, and you are charged only when Boost brings an order.
"How much does Boost Sales cost?" You set the bid yourself as a percentage of the product price; the minimum thresholds and the recommendations are shown in your seller account. You pay per order, so the bid becomes a cost line in your unit economics.
"Is Boost the same as advertising on WB?" The model is different: on WB you pay for impressions (the risk of spending without sales), while Boost takes a percentage of the order (the budget is not drained, but the margin on every order is lower).
"Can you burn your budget on Boost?" In the classic sense, no: with no orders there are no charges. The real risk is a different one — paying a percentage on orders that would have happened without Boost. The cure is measuring the uplift against organic.
