Boost Sales is the main advertising tool on Yandex Market: a bid as a percentage of the price, charging per order, priority in search results and on shelves. It is simpler than advertising on WB and Ozon, but there is still plenty to manage. Here are the mechanics, the economics and the typical mistakes.
How the boost works
You set a bid — a percentage of the product price. Market lifts boosted cards in search, in the catalog and on recommendation shelves. Money is charged when the order goes through, so you pay nothing for impressions and clicks.
How this differs from the neighboring platforms:
How to pick a bid
- Work out the ceiling. The bid is capped from above by the net margin of the SKU after commission and logistics — unit economics is mandatory before launch, not after.
- Start at the minimum. Your account suggests the bid range for the category; begin at the lower bound and raise it in steps until you get the impressions and orders you need.
- Keep ad spend share (DRR) below your margin. A boost is advertising like any other, and the metric is the same: ad spend share (DRR). A bid expressed as a percentage of price converts into DRR directly.
Where the boost works best
- Cards with a ready foundation — filled-in attributes, photos, first reviews. A boost amplifies conversion, it does not create it: content first, bids second.
- A competitive price. Market compares your offer with the market; boosting an overpriced card is money down the drain.
- Products whose margin can carry the bid. Low-margin SKUs are not sent into the boost — organic traffic and filters are what is left for them.
Managing it after launch
- Weeks 1–2: gather statistics and find the SKUs that already get orders at the lowest bid — leave those bids alone.
- After that: the bid to position to DRR cycle. Raise bids on cards with potential and lower them where organic already holds the position on its own.
- Season and promotions: bids in a category rise ahead of the peaks — decide in advance whether you are ready to pay more or better off playing through promotions and price.
Common mistakes
- A bid set by eye with no margin calculation — orders come in, profit does not.
- Boosting cards with no reviews — conversion is low and orders are expensive. Get the first reviews first.
- Using the boost instead of store hygiene — with a sagging quality index visibility is cut at store level, and no bid makes up for it.
- A forgotten campaign — competitor bids and prices move; a boost left without a weekly review drifts into the red.
Related reading: Boost Sales explained.
FAQ
"What is Boost Sales on Yandex Market?" Market's advertising tool: the seller sets a bid as a percentage of the product price, the card gets priority in search results and on shelves, and the charge applies only when an order actually goes through.
"What bid should I set in Boost Sales?" Below the net margin of the SKU — otherwise every advertised order loses money. Start at the lower bound of the range shown in your account and raise it while DRR stays within your limit.
"Does Boost Sales charge for clicks?" No, only for orders. You pay nothing for impressions and clicks — that is the main difference from Ozon's Trafarety display ads and the WB auction.
"Why is the boost not bringing orders?" Check the foundation: unfilled attributes, no reviews, an uncompetitive price or a low store quality index all muffle conversion — a boost amplifies a working card, it does not repair a broken one.
"Can I promote on Market without the boost?" Yes: attributes built for filters, reviews for points, a competitive price and fast delivery produce organic growth. The boost accelerates it but does not replace it.
