DBS (Delivery by Seller) is the Yandex Market model where the seller both stores the goods and delivers the order: the platform supplies the storefront, the traffic and the payment processing. Here is who really gains from DBS, how to calculate the economics and what obligations the seller takes on.
How DBS works
The order is placed on Market and paid through the platform, and everything after that is on you: picking, delivery to the customer's door within the promised window, and returns handling. Market withholds the sales commission and the payment service fee but charges nothing for logistics, because you arrange and pay for it yourself.
When DBS beats FBY and FBS
- Oversized goods and furniture are the clearest case: warehouse logistics rates for oversized items bite, and your own delivery is often cheaper; the specifics of dimensions are in this guide.
- Fragile and expensive items benefit from fewer handovers and lower breakage and losses: you control every link.
- An in-house courier service or established delivery applies to retail with city logistics and to local manufacturers: DBS monetizes infrastructure you already have.
- Goods you cannot or should not send to a warehouse cover non-standard items, assembled orders and made-to-order products.
- Local business means delivery around your own city and region by the store itself.
When it does NOT pay off: mass-market compact products with steady demand, where FBY is cheaper per order and gives fast nationwide delivery. A comparison of the underlying logic is in FBO vs FBS.
DBS economics: what to count
- The platform commission for the sale and for payments, as on the other models: what Market's fees consist of.
- Your own delivery at the real cost of a courier or carrier per order, including failed handovers and repeat trips.
- Returns, because reverse logistics is yours too: how returns work.
- A comparison with the platform models: run the same SKU on DBS and on FBY through unit economics. The answer often differs from product to product, and that is fine, because the models combine.
Connecting and setting up
- Enable DBS in the seller account and define the delivery zone, meaning the cities and regions you actually ship to.
- Set delivery times per zone with a buffer for peaks, not for the best-case scenario.
- Sync your stock: an "out of stock" cancellation on DBS is the most frequent and the most expensive failure.
- Get order status updates working, because the customer and the platform must both see the order moving.
DBS alongside other models
The working pattern is a hybrid: bestsellers on FBY (speed and geography), oversized and non-standard items on DBS, everything else on FBS. The model for each SKU is chosen by economics, not by ideology; the platform strategy as a whole is in the hub on promotion on Market.
Related reading: express delivery., dbs
FAQ
"What is DBS on Yandex Market?" A model where the seller stores the goods and delivers the orders, while Market supplies the storefront, the traffic and the payment processing. The platform commission is withheld; logistics is on the seller.
"Who is DBS right for?" Sellers of oversized, fragile and expensive goods, businesses with their own courier service, and local stores that deliver within their own region.
"How does DBS differ from FBS?" On FBS you store the goods yourself but Market delivers them, so you only hand the orders over. On DBS the delivery to the customer is yours as well: more control, but also full responsibility for the timelines.
"What happens if delivery deadlines are missed on DBS?" Missed deadlines and cancellations hit the store quality index, which cuts the visibility of all your products. Systematic violations lead to restrictions from the platform.
"Can DBS be combined with FBY?" Yes, and it is standard practice: mass-market compact bestsellers on FBY, oversized and non-standard items on DBS. The model is chosen by the unit economics of the specific SKU.
