Photos and Videos in Marketplace Reviews — Why and How to Get Them

Reviews with photos and videos are the strongest social signal on a card: shoppers trust "real-life" shots of the product more than text or the seller's studio photos. They lift conversion and trust, especially in apparel, footwear, and home goods. You can earn them legitimately through points for reviews (a photo is usually required there), a package insert with a request, and a quality product people want to show off. Faking visuals is off the table — marketplaces purge it. Seller video inside the card itself is a separate tool.

In short: photos and videos in reviews sell better than text. You get them through points for reviews, package inserts, and a good product. No faking.

• Trust: real photos remove the "what does it actually look like" fear.
• Conversion: cards with user photos get bought more readily.
• Categories: critical for apparel, footwear, home goods, and gifts.

• Points for reviews — they usually incentivize exactly the photo review.
• A package insert asking for an honest review with a photo (no paying for a score).
• Quality and packaging people want to share.

• You cannot delete them — but you can reply and defuse the concern (see how to respond to reviews).
• If a photo breaks the rules (stolen, offensive) — report it (see how to remove a review).
• Drown it out with a stream of fresh, strong photo reviews.

Related reads: auto-replies to reviews.

"Do photos in reviews affect sales?" Yes. Reviews with real photos and videos lift trust and conversion more strongly than text, especially in apparel, footwear, and home goods.

"How do I get photo reviews legitimately?" Through a points-for-reviews program (where a photo is usually required), a package insert asking for an honest review with a photo, and a quality product. Faking is prohibited.

"Can I delete a customer's unflattering photo?" An honest photo cannot be deleted. You can reply and defuse the concern, and if the photo breaks the rules — report it. And drown it out with new strong reviews.

"Is a photo required for a review?" No, a customer can leave a text-only review. But photos and videos are worth more for trust, which is why review programs incentivize them.