How to Fill In Card Attributes to Show Up in Filters
Marketplace attributes are not "extra fields" — they are search filters. When a shopper filters search results by color, size, material, or purpose, the platform shows only the cards that have those attributes filled in. An empty attribute = dropping out of the corresponding filter and losing traffic.
In short: fill in ALL attributes, including optional ones — each one unlocks a filter.
How to Fill Them In Correctly
- Fill in everything: both mandatory and optional fields.
- Stick to the reference values: pick values from the platform's list rather than typing free text wherever possible.
- Do not mix up the subject/category: the wrong subject sends the card into the wrong search results (see Subject ID on WB).
- Use attributes as keywords: material, purpose, and features often match search queries.
Related guides: variations (aspects) on Ozon, Ozon content rating.
Frequently Asked Questions (FAQ)
"Why fill in all the attributes?" Attributes work as search filters. An empty field = the card is not shown to shoppers filtering by that parameter.
"Do attributes affect SEO?" Yes: they both power the filters and often match search queries, helping the card rank.
"What happens if I leave optional fields empty?" You lose the traffic from filters on those parameters. Optional for the platform ≠ optional for sales.
"Can I enter attributes as free text?" Wherever a reference list of values exists, pick from the list — that is how the card correctly lands in the filters.
