How to Start Selling on Ozon: Registration and the First Product
To start selling on Ozon, register at seller.ozon.ru as a sole proprietor (IP), an LLC (OOO), or a self-employed person, fill in your seller details, create product cards, choose a fulfillment model (FBO, FBS, or realFBS), and ship your goods. Registration in Ozon Seller is free.
In short: legal status → Ozon Seller account → product cards → delivery model → shipment.
Step by step
- Legal status: sole proprietor (IP), LLC (OOO), or self-employed (self-employed sellers may list only goods of their own production).
- Registration at seller.ozon.ru: phone number, tax ID (INN), bank details, store information. More on status and requirements — how to become a seller on Ozon.
- Product cards: Ozon rewards detailed attributes and Rich Content — fill them in as completely as possible (see Ozon SEO).
- Fulfillment model: FBO (Ozon warehouse), FBS (your own warehouse), or realFBS (your own delivery) — see FBO vs FBS.
- Delivery and the start of sales. Before you launch — common beginner mistakes.
How Ozon differs from Wildberries at the start
- registration in Ozon Seller is free;
- Rich Content and complete attributes carry more weight;
- advanced advertising inside the seller account (Trafarety display ads, search promotion).
Choosing a product to fit the specifics of the platform — the price index, ad economics, recommendation shelves — is covered in the guide what to sell on Ozon.
Related reading: How to create a product card on Ozon.
Frequently Asked Questions (FAQ)
"How much does registration on Ozon cost?" Registration in Ozon Seller is free. Costs start with the goods, logistics, storage, and advertising.
"Can you sell on Ozon as a self-employed person?" Yes, but only goods of your own production. For resale you need an IP or an OOO.
"Which model should a beginner choose on Ozon — FBO or FBS?" FBO is simpler at the start (warehousing and delivery sit on Ozon's side), FBS gives you control over stock. The choice depends on turnover and logistics — more detail in the FBO vs FBS guide.
"What do you need to start on Ozon?" A legal status (IP/OOO/self-employment), a product with the economics already calculated, cards with complete attributes, and a first delivery.
"How should a beginner sell on Ozon — what are the steps?" First the product economics, then the legal status and the account, then a card with attributes and Rich Content and a first delivery under the chosen model. A detailed breakdown with the costs is in the article how to sell on Ozon from scratch.
"How much does Ozon take from a sale?" The commission is set by category and fulfillment model, and on top of it logistics, last mile, storage, and penalties are withheld. A breakdown of every line item is in the guide Ozon commissions for sellers.
