How to Raise Your Product Rating on Wildberries

A product rating on Wildberries is the average of starred reviews, not of every comment in a row. There are three ways to raise it: earn new honest five-star reviews (they dilute old negatives), eliminate the cause of low scores (defects, wrong items shipped, a card that doesn't match the product), and handle negatives correctly — sometimes a shopper raises their score after the problem is solved. There are no quick legitimate "buttons": a rating is an accumulated average.

In short: rating = the average of scores. It grows with a stream of fresh honest 5s and falls from defects and card mismatches.

• The product doesn't match the card — photos, size, color, package contents. The most common cause of 1-star scores.
• Defects and wrong items — a warehouse or supply problem that hits the score.
• Inflated expectations — the card promises more than the product delivers.
• An old tail of negatives — a couple of early 1s drags the average down hard while reviews are few.

• A stream of fresh reviews: the more honest scores there are, the less the old negatives weigh. Review management builds that stream systematically.
• Fix the root cause: reshoot the photos, refine the size chart, add the package contents to the description.
• Reply to negatives and solve the problem — some shoppers raise their score.
• Don't fake reviews: WB purges reviews and cuts cards for manipulation (see shadow ban).

The same logic works on Ozon — adjusted for review points and content rating: the breakdown for Ozon.

"How fast does a product rating change on WB?" The rating is the average of all scores, so with many reviews one new score barely moves it. It changes most visibly at the start, while reviews are few.

"Can I reset or zero out a card's rating?" No, the rating can't be reset. It can only be raised gradually with a stream of new honest scores and by eliminating the cause of the negatives.

"Does the seller's reply affect the rating?" The reply itself doesn't change the score, but handling the problem correctly sometimes leads the shopper to raise their score.

"Should I delete the product and relist the card for the sake of the rating?" Usually no: you would lose the accumulated history and positions. It's cheaper to fix the cause of the negatives and gather fresh reviews.