How to become an Ozon seller: status, registration and seller requirements

To become a seller on Ozon, you need to register a business status (sole proprietor (IP), LLC (OOO) or self-employed), sign up at seller.ozon.ru, confirm your company and bank details, accept the offer agreement and pass verification. Registration is free — you can become a seller in a single day, after which all that is left is to create product cards and make your first delivery.

In short: status → application in Ozon Seller → data verification → offer agreement → you are a seller.

This guide is about who you become and what it takes: status, documents, seller requirements. The operational launch steps (product cards, FBO/FBS models, deliveries) are covered separately — in the guide how to start selling on Ozon.

Ozon works with three legal forms — your choice determines your taxes and what you are allowed to sell:

• Self-employed (NPD regime): only goods of your own production, no resale. Suits handmade products and a small start.
• Sole proprietor (IP): resale allowed, simple reporting, most beginner resellers start here.
• LLC (OOO): for teams, several founders and large turnover.

More on choosing a form — in the guide sole proprietor, LLC or self-employed; on the tax side — seller taxes.

1. 1Go to seller.ozon.ru and create an account with your phone number.
2. 2Enter your INN (Russian taxpayer number) — the system will pull up the records of your IP, OOO or self-employed registration.
3. 3Fill in your store details: name, product category, bank details.
4. 4Accept the Ozon offer agreement and wait for data verification (usually quick — from a few hours).

Once verification is done, your seller account is open — you are officially an Ozon seller.

• Status and details: a valid INN (taxpayer number), a business bank account, passport details.
• The product and its economics: choosing — what to sell on Ozon; calculating — SKU unit economics before you buy stock.
• Barcodes: barcodes for your goods — see SKU code, SKU and barcode.
• Content: photos and Rich Content for your cards — this is product card SEO.

Becoming a seller is the legal and registration step: status, application, verification, offer agreement. Starting to sell is already operations: product cards with full attributes, choosing between FBO and FBS, deliveries and promotion. First you become a seller, then you launch sales.

"What do I need to become a seller on Ozon?" Register a business status (sole proprietor (IP), LLC (OOO) or self-employed), sign up at seller.ozon.ru, enter your INN and bank details, accept the offer agreement and pass data verification. Registration is free.

"How much does it cost to become an Ozon seller?" Registration in Ozon Seller itself is free — there is no registration fee. Costs start with the goods, logistics, storage and advertising.

"Can a private individual or a self-employed person become an Ozon seller?" A private individual with no registered status cannot. A self-employed person can, but only with goods of their own production; resale requires an IP or an OOO.

"Do I need a sole proprietorship to sell on Ozon?" Not necessarily: an IP, an OOO or self-employed status all work. But reselling purchased goods requires an IP or an OOO.

"How long does an Ozon Seller application take to review?" Data verification usually takes from a few hours; in most cases you can become a seller on the day you register.

"I have become a seller — what next?" Create product cards with full attributes and Rich Content, choose your fulfillment model and make your first delivery. Step by step — in the guide how to start selling on Ozon.