How to Start Selling on Wildberries from Scratch: Becoming a Seller Step by Step
To start selling on Wildberries from scratch you need to become a seller: register as a sole proprietor (IP), an LLC (OOO), or a self-employed person, open an account at seller.wildberries.ru, fill in your seller details, pay the registration fee, create product cards, and make your first delivery. After that comes managing prices, stock, and promotion.
In short: legal status (IP/OOO/self-employed) → WB Seller account → details and fee → product cards → delivery → sales.
Step by step
- Choose your legal form: sole proprietor (IP), LLC (OOO), or self-employed (see IP, OOO, or self-employment). A self-employed person may sell only goods of their own production.
- Register at seller.wildberries.ru using your phone number, then enter your tax ID (INN) and bank details. What is inside the account — WB Seller and Ozon Seller.
- Pay the registration fee — the current amount is shown in the account during registration.
- Fill in your seller details: store name, bank details, documents.
- Create product cards: 3:4 photos, description, attributes — this is card SEO.
- Choose a model: FBO (WB warehouse) or FBS (your own warehouse) — see FBO vs FBS.
- Make a delivery and start selling.
Before you launch, run through the common beginner mistakes — almost every failed start repeats the same ones.
What to prepare in advance
- the product and its cost price — niche selection is covered in the guide what to sell on Wildberries, the math in unit economics;
- photos and infographics;
- barcodes for the product;
- a budget for the fee, the delivery, and the first promotion.
Related reading: how to choose a training course.
Related reading: How to create a product card on WB.
Frequently Asked Questions (FAQ)
"How much does it cost to become a seller on Wildberries?" You need the registration fee for access to the seller account (the current amount is shown during registration) plus a budget for goods, delivery, and promotion. The exact figures depend on the niche and the volume.
"Can you trade on WB as a self-employed person?" Yes, but only with goods of your own production — reselling someone else's goods under the self-employment regime is prohibited. For resale you need an IP or an OOO.
"Do you need an IP to sell on Wildberries?" Not necessarily: an IP, an OOO, or self-employment all work. For reselling purchased goods you need an IP or an OOO.
"Where should a beginner start on Wildberries?" With choosing a product and calculating its unit economics, then registering the account, building a card that follows the rules, and making the first delivery. Promotion is added once the card is ready.
"How do you start selling on Wildberries from scratch?" Register a legal status (IP, OOO, or self-employment), sign up at seller.wildberries.ru, pay the registration fee, create product cards, and make your first delivery. You can start with a single SKU.
"Can you start selling on Wildberries without experience?" Yes. It is enough to calculate the unit economics before buying stock, register your status and account, build a card that follows the rules, and make a first delivery. Experience comes with the first SKUs; the main thing is not to buy a large volume blindly.
"How should a beginner sell on Wildberries — what are the steps?" The order is: calculate the economics of the specific product, register your legal status, open the seller account, build the card to the platform rules, and ship a small batch. A detailed breakdown of every step with the costs is in the article how to sell on Wildberries from scratch.
"How much money do you need to sell on Wildberries?" There is no single figure: it is calculated per SKU — the goods plus commission, logistics, storage, inbound handling, and promotion. The calculation method is in the guide Wildberries unit economics.
