How to Delete or Dispute a Review on Wildberries and Ozon
A seller cannot simply delete a negative review — the rating belongs to the buyer, and the platform protects it. But you can report a review that breaks the rules: insults, profanity, spam, advertising, a review not about the product, personal data, or knowingly false claims. If moderation agrees, the review is taken down. Honest negative feedback like "the product didn't fit" cannot be deleted; you handle it with a reply and by fixing the problem.
In short: you can't delete it, but you can report it — and only if the review violates the platform's rules.
Which Reviews Get Removed on Complaint
- Insults, profanity, incitement.
- Spam, advertising of other sellers or platforms.
- Reviews not about the product (about delivery, about the platform, "bought by mistake").
- Personal data, links, contact details.
- Knowingly false claims that can be refuted.
What to Do
- WB: use the report button in the review card and pick a reason from the list.
- Ozon: in the "Reviews and Questions" section, report the review with a justification.
- For honest negatives, reply publicly: acknowledge, explain, offer a fix (see how to reply to reviews).
- Don't try to fake reviews or take them down en masse — it hurts the card.
Can a Buyer Delete Their Own Review on Ozon and Wildberries
If you are a buyer who wants to remove your own review, the rules differ from the seller's side.
- Ozon: you can delete your own review in your account — "My Reviews", pick the review, delete. Points earned for the review are deducted on deletion.
- Wildberries: buyers have no delete button. Only support can remove a review, and only for a solid reason — you reviewed the wrong product, published personal data by accident, or the review was left on someone else's order. Write to support chat with your order number.
- Edit instead of deleting: on both platforms it is easier to update or rewrite a review than to get it deleted — an amended review keeps the card's weight and doesn't look like manipulation.
Frequently Asked Questions (FAQ)
"Can you delete a review on Ozon?" As a seller — no; you can only report it to moderation if it breaks the rules. As a buyer — yes; delete your own review in your account under "My Reviews", and the points earned for it are forfeited.
"Can you delete your own review on Wildberries?" Not on your own — buyers have no delete button. Write to support with your order number and a reason: wrong product, someone else's order, personal data in the text.
"Can you delete a bad review on Wildberries?" Honest negative feedback can't be deleted. You can report a review that breaks the rules: profanity, spam, advertising, off-topic, false claims, or personal data.
"How do I dispute a false review on Ozon?" File a report in the "Reviews and Questions" section explaining why the review is false or violates the rules. The decision is up to moderation.
"How long does a review complaint take?" Usually from a few hours to a few days — it depends on the platform and moderation load. Removal is never guaranteed.
"What if the review doesn't get removed?" Reply publicly: acknowledge the problem, explain the cause, and offer a fix. A well-crafted reply limits the damage negatives do with future buyers. To quickly outweigh old negatives with a stream of fresh reviews, auto-replies help.
