Yandex Market commissions and fees: what the cost is made of

"What is the commission on Yandex Market?" is a question with no single answer: the final cost is made up of the sales commission, payment services, logistics under the model you choose and promotion. The exact rates live in the seller account and change over time, so here we break down the structure of the costs and how to calculate your own number before you launch on the platform.

1. 1The category rate. Find your category in the seller account (the fees section), which is the basis of the calculation.
2. 2Logistics by model. For FBY add intake, storage and delivery; for FBS, processing and delivery; for DBS, the actual cost of your own delivery including returns.
3. 3Payment services. Choose the payout frequency: less often is cheaper, more often is more expensive, and the percentage is in the seller account.
4. 4Promotion. Budget the boost bid and the reviews spend as a marketing cost of the SKU.
5. 5Roll it into unit economics. Price − all deductions − cost of goods − tax = profit per unit: the calculation method, how to set a price.

• Returns and refused orders, because reverse logistics falls on the seller; with a high share of returns this line becomes significant: how returns work.
• Storage of dead stock on FBY, where slow SKUs pay the warehouse more than they earn.
• One-off services such as disposal, stock withdrawal and handling of non-standard items. A full classifier of the unexpected lines in your reports is in hidden deductions.

1. 1A model per product, not one model for everything: bestsellers on FBY, the tail on FBS, oversized goods on DBS; the wrong model costs more than any commission.
2. 2Higher turnover means lower storage: ship to demand, not "just in case"; the method.
3. 3Drive returns down: honest cards, accurate specifications, decent packaging.
4. 4Promotion driven by margin: a boost bid capped by unit economics, and reviews for points only on the SKUs where they pay back through conversion.
5. 5Reconcile the reports: once a month match sales against payouts, because discrepancies and disputed deductions are resolved through support and you do have the right to dispute them: how to calculate profit.

Related reading: Yandex Market penalties.

"What is the commission on Yandex Market?" The percentage depends on the product category, so check the exact rate in the fees section of the seller account. On top of it come payment services, logistics under your model and promotion: what you need to count is the full cost of a sale, not a single rate.

"Which is cheaper: Market, WB or Ozon?" It depends on the category, the dimensions and the model, because the platforms have different fee structures. The only correct answer comes from calculating the full cost of selling your SKU on each platform.

"How much does logistics cost on Market?" It depends on the model: on FBY, intake, storage and delivery at warehouse rates; on FBS, processing and delivery by Market; on DBS you arrange and pay for logistics yourself. The rates are in the seller account by category and dimensions.

"Why is the payout smaller than the total sales?" Before the payout the platform deducts the commission, payment services, logistics, returns and promotion costs. The breakdown is in the seller account reports, and discrepancies can be disputed through support.

"How often does Market change its fees?" Periodically, as every marketplace does. Build a safety margin into your unit economics and check the fees for your category in the seller account before any large purchase.