Wildberries and Ozon Commission — How Much the Marketplace Takes

A marketplace commission fee is the percentage of the sale price the platform withholds for the sale simply going through it. It depends on the product category and the fulfillment model (FBO/FBS) and usually runs from a few percent up to ~25%. Important: the commission is not your only cost. On top of it come logistics, storage, inbound handling, payment processing and advertising. So a "15% commission" does not mean you keep 85% — the platform's real share of your revenue is noticeably higher.

In short: the commission is a % charged on the sale by category. Logistics, storage and advertising are billed on top of it.

• Sales commission — a % of the price, depends on the category and the model.
• Logistics — delivery to the customer and return shipments.
• Storage — the fee for warehouse space (especially under FBO).
• Inbound handling, payment processing, penalties — small one by one, but noticeable in total.

Rates, models and reports differ from platform to platform — here is the breakdown for each:

• Wildberries commission for sellers — subjects, models, what is withheld on top;
• Ozon commissions for sellers — categories, last mile, line haul;
• Yandex Market commissions and rates.

• Rates and commissions are in the seller account, in the section on category rates.
• Large sellers are offered IU — individual terms: a reduced commission and perks in exchange for a sales plan.
• Count it all together in your unit economics, not just the commission.
• Keep hidden deductions in mind — they eat into margin unnoticed.

Related guides: changes to the WB and Ozon offer agreements., SPP on Wildberries

Related guides: Wildberries unit economics, Ozon unit economics.

"How much is the commission on Wildberries and Ozon?" It depends on the category and the fulfillment model — usually from a few percent up to roughly 25% of the sale price. Check the exact rate for your category in the seller account.

"Does the commission include logistics and storage?" No. The commission is the percentage charged for the sale. Logistics, storage, inbound handling and advertising are paid separately.

"Why do I end up with less than the commission suggests?" Because logistics, storage and other costs are withheld on top of the commission. The platform's real share of revenue is higher than the headline rate.

"Where can I see the commission for my category?" In the seller account, in the rates and commissions section — the rates are set by product category and by the FBO/FBS model.