The seller account: WB Seller and Ozon Seller — what it is and how to log in
A seller account is the merchant control panel on a marketplace. On Wildberries it is WB Seller (seller.wildberries.ru), on Ozon it is Ozon Seller (seller.ozon.ru), and on Yandex Market it is the account inside Market Partner. The account is where you create cards, manage prices and stock, run deliveries, advertising and finances.
In short: WB Seller and Ozon Seller are the command center of your store; you log in with the phone number of the seller account.
What you can do in the account
- create and edit product cards (photos, description, attributes);
- manage price, discounts and stock;
- arrange deliveries (FBO/FBS);
- launch advertising and review analytics;
- work with reviews and questions;
- see the finances: sales, deductions, payouts.
How to log in
Log in at seller.wildberries.ru (WB) or seller.ozon.ru (Ozon) using the phone number the seller account is registered to, confirming with a code.
Related reading: Marketplace support for sellers.
Frequently asked questions (FAQ)
"What is WB Seller?" It is the seller account on Wildberries (seller.wildberries.ru): cards, prices, stock, deliveries, advertising and store finances.
"How do I log in to the seller account on Wildberries?" At seller.wildberries.ru, using the phone number of the seller account and confirming with a code. A shopper account will not work for this.
"How does the seller account differ from the buyer account?" The buyer account is for ordering goods. The seller account (WB Seller, Ozon Seller) is for running the store: cards, deliveries, advertising, payouts.
"Is there a seller app?" Yes, both WB and Ozon have mobile apps for sellers, but full work with cards and analytics is more convenient in the web account.
