FBY is the Yandex Market model where your stock is held in a Yandex warehouse while the platform picks and delivers the orders: the equivalent of FBO on WB and Ozon. Here is when FBY pays off, how to prepare and run your first inbound shipment, and which mistakes cost time and money.
When FBY pays off
- Products with steady turnover are bestsellers with predictable demand: the Yandex warehouse makes delivery fast, and fast delivery adds positions in search results.
- Compact and mid-size dimensions mean the storage and logistics economics add up more easily than they do for oversized goods.
- No in-house logistics for daily dispatch is the other case: FBY removes the operational load, so you do not have to pick and hand over orders every day the way you do on FBS.
When it does NOT pay off: slow-turning SKUs (storage eats the margin), fragile and non-standard items (easier to control yourself through DBS). The general logic for choosing a model is in the FBO vs FBS guide, and the criteria are the same.
Preparing the shipment: a checklist
- Choose the products and the volume. Start from turnover: stock for 4–8 weeks of sales, not "everything you have". Excess = paid storage, shortage = dropping out of search results.
- Check the cards. A product without a published card will not travel to the warehouse.
- Packaging and labeling. Every unit needs a barcode Market can scan; boxes must meet the platform requirements. The general labeling rules are in this guide; the current packaging requirements live in the seller account and get updated over time.
- Goods subject to mandatory labeling (Chestny Znak, Russia's compulsory product traceability system) need their codes correctly entered into circulation: how to work with mandatory labeling.
How a shipment works
- Create a request in the seller account with the contents, quantities and destination warehouse.
- Book a slot, meaning the date and time of intake. In peak season free slots are taken well in advance, so plan with a buffer.
- Assemble the shipment exactly as declared. The actual contents must match the request: any discrepancy means a shortage or a refused intake.
- Deliver it to the warehouse, yourself or through a carrier, in time for the booked slot.
- Wait for intake. The goods appear in your stock and start selling. Intake times stretch out in peak season, so factor that into your planning.
FBY economics
Do the math before you ship, not after: sales commission + logistics + storage (the main variable of this model). The rates for your category are in the seller account and in the guide to Market commissions; the general logic of storage cost is here. A slow SKU on FBY gradually eats its own margin, so keep products like that on FBS or DBS.
Common mistakes
- Shipping in "just in case" means paying storage on dead stock; pulling inventory back out of the warehouse takes longer and costs more than not sending the excess in the first place.
- A mismatch between the request and reality brings mis-sorting and shortages at intake, plus weeks of disputes.
- Ignoring slots in peak season means the goods reach the warehouse once the sale is already over.
- One warehouse for the whole country limits you: regional warehouses speed up delivery and add visibility in the regions, so look at the geography of your orders.
FAQ
"What is FBY on Yandex Market?" A model where the goods are stored in a Yandex warehouse while Market picks and delivers the orders. The equivalent of FBO on Wildberries and Ozon.
"How much does FBY cost?" The category sales commission plus logistics and storage: check the rates in the seller account for your category and dimensions. The key variable is storage, which eats the margin on slow SKUs.
"How do I make a first shipment to a Yandex warehouse?" Create a request in the seller account, book an intake slot, assemble the shipment strictly according to the request with every unit labeled, and deliver it to the warehouse at the appointed time.
"Can FBY be combined with other models?" Yes, models combine across different products: bestsellers on FBY for delivery speed, the long tail of the assortment on FBS, oversized and fragile items on DBS.
"What do I do with a product that does not sell on FBY?" Withdraw it from the warehouse or clear it through promotions, because paid storage on dead stock destroys the SKU economics. Better not to get there: ship according to turnover, not according to "everything you have".
