Promotion on Yandex Market in 2026: a tool overview

Promotion on Yandex Market is simpler than on WB and Ozon: there are fewer tools, but each one carries more weight. Four levers control the search results — card content, Boost Sales, reviews and the store quality index. Here is the whole system and the order to switch it on.

If you are not selling on Market yet, start with the launch guide: registration, fulfillment models, first shipment.

Your position in search results is built from relevance (how well the card answers the query and the filters), conversion metrics, the boost bid, your price against the market and the delivery time to the customer. On top of the product-level factors sits a store-level one: a low quality index cuts the visibility of your entire assortment, however good the individual cards are.

The basics are the same as on other platforms — the methodology is in the product card SEO guide. What is specific to Market:

• Attributes decide everything. Every parameter is a filter; an unfilled field switches the product out of that selection. How the attributes to filters link works.
• The title follows the category template: product type, brand, model, key parameters. Market dislikes keyword stuffing even more than the other platforms.
• Photos and rich content — as on Ozon: rich content makes a card more convincing and lifts conversion.

The only mass advertising tool on Market. The bid is set as a percentage of the price, and you are charged per order, not per click — the model forgives beginner mistakes but requires you to build the economics off your margin. The full breakdown is in the Boost Sales guide: where boosted cards appear, how to pick a bid and when to switch the boost off.

A product with no reviews sells just as badly on Market as anywhere else. The legal accelerator is Reviews for Points: the seller sets a reward in Plus points and the customer receives cashback for a review. Mechanics, economics and setup are in the guide to reviews on Market.

On-time shipments and a minimum of cancellations and complaints are the hygiene without which the other levers do not work: Market limits impressions for stores with a sagging index. What it consists of and how to raise it — in a separate guide.

• Promotions and promo campaigns — badges and promo shelves in exchange for a discount; calculate the economics of each promotion using the logic from the guide to promotions.
• The loyalty program — products with points cashback stand out to the Plus audience.
• Price and delivery — Market compares your offer with the market; an uncompetitive price muffles both organic traffic and the boost. Fast delivery (the FBY warehouse or your own regional shipments) adds positions.

1. 1Fill in the attributes to the last field across the whole starter pool of SKUs — that is free traffic from filters.
2. 2Check the unit economics including Market commissions and fees — for your own product, not an average one: the method.
3. 3Launch Reviews for Points on products with zero reviews.
4. 4Turn on Boost Sales with a bid derived from margin, on cards that already have content and first reviews.
5. 5Watch the quality index from the first shipment — recovery costs more than prevention.

If you need the system turnkey — buyouts, reviews, advertising and content in one bundle — that is our full-service promotion. Where buyouts fit into that system and how they differ on Market from WB — in a separate breakdown.

Related reading: Boost Sales.

"Where do I start with promotion on Yandex Market?" With the card attributes: on Market the customer searches through the catalog and filters, and unfilled parameters switch the product out of the results. Next come reviews for points, then Boost Sales.

"Does pay-per-click advertising work on Market?" The main tool is Boost Sales, charged per order. There is no pay-per-click model in the current seller toolset — the lineup changes, so keep an eye on your account.

"Why is my product not growing even though the boost is on?" Usually the problem is in the foundation: empty attributes, zero reviews, an uncompetitive price or a sagging store quality index. A boost amplifies a working card, it does not repair a broken one.

"How much does promotion on Market cost?" The only mandatory cost is the platform commission: content and attributes are free. The boost is a percentage of the price per order, and reviews for points cost you the points awarded. The budget depends on the category and your goals.

"How is promotion on Market different from Wildberries?" Fewer ad formats and less competition: in niches where the WB top is set in concrete, the same product takes the lead on Market faster and cheaper. But traffic in mass categories is lower too.