Ozon Rich Content: Photo and Block Sizes, Formats, and Requirements

Upload your main Ozon image in high resolution — at least 1000 pixels on the longer side (ideally 1200+), in JPG or PNG format. Square (1:1) and vertical images are both allowed; a card holds several photos plus video. Exact limits depend on the category — check the requirements in Ozon Seller.

In short: 1000+ px, JPG/PNG, 1:1 or vertical; exact requirements are listed per category in your seller account.

• Resolution: at least 1000 px on the longer side (higher for zoom).
• Format: JPG, PNG.
• Background: usually white/neutral for the main photo (per category rules).
• Quantity: several images + video (the limit depends on the category).

Rich content (A+) is an extended description built from blocks of images and text. Ozon indexes the text inside rich content blocks and it helps ranking (text baked into an image alone is invisible to search), so put your key messages and keywords into text blocks. Prepare images to the block width and check the mobile view.

There is no single "rich content size" — dimensions are dictated by the block template you pick in the Rich Content builder in Ozon Seller. The practical rules:

• One width for every image in a block. Mixed widths create visible steps at the seams; pick one width and cut your layout to it.
• Height follows the content, but don't stretch the canvas. A long vertical sheet turns into endless scrolling on a phone, and the buyer never reaches the button.
• Exact file size and resolution limits live in the builder itself: it will not accept a file over the limit and shows the constraint under the upload field. Check there, not in third-party articles — requirements change by category.
• Check the mobile preview: more than half of card traffic comes from phones, and a block that looks great on desktop often falls apart there.

Strong visuals and rich content are the job of product card design.

"What image resolution does Ozon require?" At least 1000 pixels on the longer side, ideally 1200+, in JPG or PNG. Exact requirements depend on the category.

"What aspect ratio should Ozon photos have?" Square (1:1) and vertical images are both allowed. Follow the category requirements in your seller account.

"What are the rich content sizes on Ozon?" Dimensions come from the block template you choose in the Rich Content builder: all images in one block are cut to a single width, and the builder shows the exact file size and resolution limits under the upload field. There is no universal number — it depends on the template and category.

"What is rich content on Ozon?" An extended description (A+) built from blocks of images and text. Text on its images is recognized and helps ranking.

"How do Ozon requirements differ from Wildberries?" On WB, photos are strictly vertical 3:4 starting at 900×1200; Ozon also allows square images, with 1000+ px recommended. See Wildberries photo sizes.