What size should photos and product cards be on Wildberries
Card images on Wildberries are uploaded in a 3:4 aspect ratio (vertical). The recommended minimum is 900x1200 pixels, and higher is better (1200x1600 and up) so images stay sharp when zoomed. Supported formats are JPG, PNG, BMP; a single card can hold up to 30 media files (photos and videos combined).
Short version: vertical 3:4, from 900x1200 px, JPG/PNG, up to 30 files per card.
Ozon requirements are different — see the mirror guide on Ozon photo and Rich Content sizes.
Aspect ratio and file requirements
- Aspect ratio: 3:4 (vertical). Square and horizontal photos will be cropped or padded with bars.
- Resolution: from 900x1200 px; go higher for infographics and zoom.
- Format: JPG, PNG, BMP.
- Quantity: up to 30 images and videos combined.
Rich content size on Wildberries
Rich content is assembled from blocks in the WB builder. Prepare block images to match the content card width (roughly 1080-1280 px wide) and check how they look in mobile search results — that is where most of the traffic is.
Strong visuals directly affect CTR and conversion — that is what product card design is for.
Frequently asked questions (FAQ)
"What is the product card size on WB?" Card images are vertical, in a 3:4 ratio, at least 900x1200 pixels. This is the baseline Wildberries requirement for product photos.
"What aspect ratio do Wildberries photos use?" 3:4 (vertical). Any other ratio gets cropped or displayed with bars.
"How many photos can I upload to a card?" Up to 30 media files total (photos and videos) per card.
"Can I upload video to a WB card?" Yes, video goes into the same card gallery and counts toward the overall media limit. Vertical format looks better in mobile search results.
