realFBS on Ozon: what it is and who it suits

realFBS is an Ozon model in which the goods are stored at the seller's site and delivery to the customer is performed by the seller or by a carrier they hire: Ozon logistics is not part of the chain. In essence it is DBS logic in Ozon terminology — with its own speed options and its own requirements.

In short: Ozon FBS — you pick, Ozon ships; realFBS — you pick and ship (yourself or through an outside delivery service).

1. 1The order arrives in your Ozon seller account; the payment and the storefront belong to the platform.
2. 2You pick the order and hand it to your own delivery or to an integrated carrier.
3. 3Delivery statuses are relayed to Ozon — the customer tracks the order as usual.

Inside realFBS there are speed options (standard, expedited, express delivery within hours) — Ozon refreshes the line-up and the names of these formats from time to time, so check the current ones in your seller account. The express option is a separate operational discipline: a breakdown of express delivery.

• Goods outside standard logistics: oversized items, fragile goods, perishables, live plants — the specifics of oversized goods.
• Your own courier infrastructure: online stores with a working delivery service plug Ozon in as a storefront without duplicating logistics.
• Geography or speed where you are stronger: same-day local delivery in your own city.
• Categories with restrictions in the standard models — check whether your category is available under the rules.

1. 1The metrics are the same, the responsibility is higher. Late deliveries and cancellations under realFBS hit your seller rating — and the "it was the platform's logistics" excuse is gone: the whole chain is yours.
2. 2Anti-fraud is stricter. The platform watches realFBS orders more closely — the commission on them is lower and there is more room for abuse; for anyone running promotion that means double the caution: safety rules for buyouts on Ozon.
3. 3Economics: there are no Ozon logistics fees, but there is the full cost of your own delivery plus the platform commission. Compare the cost of a delivered order across the models: FBO vs FBS.
4. 4Returns are yours too: the seller arranges the trip back: returns on Ozon.

Related reads: How to work with FBS.

"What is realFBS on Ozon?" A model where storage, picking and delivery to the customer sit with the seller or their carrier; Ozon provides the storefront, the orders and the tracking. There are speed options up to express delivery within hours.

"How is realFBS different from FBS?" Under FBS you hand the packed order over to Ozon logistics. Under realFBS Ozon logistics is not involved — you or your contractor deliver it.

"Which products are sold through realFBS?" Oversized goods, fragile items, perishables, categories restricted under the standard models — and anything that is cheaper to move with your own delivery service.

"What about returns under realFBS?" Arranging the return is on the seller: the reverse logistics is yours, while the rules for handling customer claims are the same as everywhere on Ozon.