What Is Rich Content (A+) on Wildberries and Ozon
Rich content (called Rich Content / A+ on Ozon and rich content on Wildberries) is an expanded card description made of blocks with images, text, and sometimes video instead of a plain paragraph. It builds trust and lifts conversion: it helps handle objections, show the product in detail, and demonstrate usage scenarios. The text description on Ozon still keeps working for search.
In short: rich content = a "landing page inside the card" built from visual blocks.
What Rich Content Delivers
- higher order conversion thanks to visuals and handled objections;
- on Ozon, the text in rich content blocks is indexed and helps ranking (while text baked only into an image is invisible to search);
- a consistent style and comparison with alternatives right inside the card.
How to Do It Well
- structure: problem → solution → details → scenarios → unique selling points;
- large, readable text (shoppers view it on phones);
- put the key messages into text blocks too, not only onto images.
Building rich content that sells is our card design service.
Related guides: Ozon content rating.
Frequently Asked Questions (FAQ)
"What is A+ content?" An expanded description made of visual blocks (images + text). On Ozon it is called Rich Content / A+; on Wildberries, rich content.
"Do rich content blocks affect SEO?" On Ozon — yes: text on rich content images is recognized and taken into account. Everywhere else it lifts conversion, which indirectly helps ranking.
"Is rich content mandatory?" No, but in competitive niches it significantly lifts conversion and trust — often it is the deciding factor in the shopper's choice.
"How is rich content different from a regular description?" A regular description is text; rich content is blocks with images and layout, like a mini landing page inside the card.
"What are the size and technical requirements for rich content on Ozon?" The platform sets the size, weight, and format requirements in the rich content builder and changes them periodically — check the current numbers there before uploading your layouts. A practical rule: prepare images for retina screens, check the mobile preview (that is where most shoppers look), and keep important text away from block edges.
"Does rich content influence SEO?" It has no direct ranking weight, but it keeps shoppers on the card and lifts conversion, and behavioral signals do affect ranking: SEO on Ozon.
