Yandex Market's sanction logic differs from WB's: fewer direct cash penalties "for everything", more work through the quality index and restrictions. But Market withholds money too — for failures to deliver on order commitments — and it does so by its own rules. Let's break down what Market punishes you for, where you can see it and what can be disputed.
Two circuits of sanctions
Circuit 1: the quality index. Cancellations caused by the store, late dispatch and delivery, and errors in orders pull down your quality index — and a low index cuts sales through restrictions, up to hiding your offers altogether. This is a penalty paid in visibility: nothing is debited directly, but the losses are.
Circuit 2: cash deductions. For specific failures — above all a cancellation caused by the store and failure to meet delivery commitments (especially on FBS/DBS/Express, where fulfillment is on you) — Market withholds amounts under the rules of its offer agreement. The platform revises the rates and the list of violations: current terms are in the help center and the seller offer agreement.
What sellers get punished for most often
- Order canceled by the store — out of stock, could not pick it in time: the most frequent and most expensive scenario (money + index). Prevention is the same as everywhere: honest stock levels and honest lead times — the mechanics of cancellations are universal.
- Late dispatch or delivery on models where fulfillment is yours: DBS specifics.
- Errors in the order — wrong item, wrong configuration: a deduction plus a return plus a hit to the index.
- Content and offer-agreement violations — from blocked product cards to restrictions on the account; the cash component is rarer than on WB: the structure of Market's tariffs.
Where to find the deductions
In the dashboard reports, deductions appear as separate lines with a type and the order they are based on. The hygiene rules are the same as on any platform: a monthly reconciliation of reports against payouts, and every unfamiliar line is a reason to open the help center and check the calculation.
How to dispute
- The grounds: the type of deduction and the order from the report; check them against the facts (tracking, picking times, correspondence with the customer).
- A support request with the order number, the calculation and your evidence: logistics failures that were not your fault (confirmed by tracking) and misattributed cancellations are workable grounds.
- Escalation if you get a brush-off — a repeat request quoting the rules; the method is universal: how to dispute marketplace penalties.
- Proportionality: small disputed deductions are cheaper to book as an expense while you fix the process; systematic ones are worth disputing and documenting.
FAQ
"What penalties exist on Yandex Market?" Cash deductions for failures on orders (cancellations caused by the store, delays, errors) and penalties paid in visibility through the quality index, which restricts sales. Exact rates are in the current offer agreement and help center.
"Why does Market lower the quality index?" For cancellations caused by the store, late dispatch and delivery, and errors in orders. A low index cuts impressions and can hide the store's offers.
"How do I dispute a Market penalty?" Through support: the order number, the grounds for the deduction, your evidence (tracking, timings, correspondence). Misattributed cancellations and failures that were not your fault are genuinely disputable.
"How do Market's sanctions differ from WB's?" Fewer direct cash penalties "for the product card", more steering through the quality index and restrictions. Cash deductions are focused on order fulfillment.
