"How much does logistics cost on Wildberries" is a question with no single number: the rate depends on package volume, the warehouse, the fulfillment model and how many orders never made it to the customer. Let's break down what the cost consists of, where to see it and what you can influence.
What the WB logistics fee is made of
- Delivery to the customer — the main line item. Calculated from package volume: a base rate for the first liter plus a charge for every liter after that, multiplied by the coefficient of the specific warehouse. Why a box full of air costs you money — in the guide on dimensions and weight.
- Return logistics — the trip an uncollected or returned item makes back. The seller pays: the lower your buyout rate, the fatter this line gets. What can be disputed — in returns on Wildberries.
- Inbound acceptance — depends on the warehouse and the date: inbound acceptance coefficient.
- Storage fee — a separate line, not part of logistics: storage cost.
The marketplace revises rates and coefficients regularly — check the current tariffs for your dimensions and warehouse in the seller dashboard.
FBO and FBS are calculated differently
Under FBO your goods sit in the marketplace warehouse: you pay for inbound acceptance, storage and delivery to the customer. Under FBS you store the goods yourself and pay for delivery and shipment handling, but your own operations get added on top — picking, packing, drop-off at the acceptance point. Which one pays off at your turnover rate — in FBO vs FBS compared and how to make a delivery to Wildberries.
5 levers to bring it down
- Packaging with no air in it. A couple of centimeters on each side changes the liter volume — and the rate on every single order: WB packaging requirements.
- A warehouse matched to demand. Shipping to where people actually buy shortens the leg: how to choose a warehouse and regional warehouses.
- Buyout rate. Every percentage point of growth means fewer return shipments.
- Oversized goods handled separately. Oversized goods have their own economics: oversized goods on marketplaces.
- A model matched to turnover. On slow movers, storage plus logistics eat the margin: turnover and dead stock.
Every deduction, logistics included, is visible in the sales report — how to read it is in the guide on WB payouts. To pull it all into a per-unit calculation — Wildberries unit economics and Wildberries commission for the seller. How the neighbors run the same thing — Ozon logistics costs.
Related guides: How to work with FBS.
FAQ
"How much does logistics cost on Wildberries?" There is no single number: delivery is calculated from package volume with the warehouse coefficient applied, and on top of that come return logistics on uncollected orders and inbound acceptance. Current rates are in the seller dashboard.
"Why is the logistics figure in the report higher than my own calculation?" Usually the return trip on uncollected orders and returns has been added, the warehouse coefficient has changed, or the dimensions measured at the warehouse turned out to be larger than the ones you declared.
"How do I reduce logistics costs?" Take the air out of your packaging, ship to warehouses close to demand, raise your buyout rate and reconsider the fulfillment model for slow-moving items.
"Are logistics and storage the same thing?" No. Logistics is the movement of goods, storage is the fee for space in the warehouse. They are separate deduction lines and they grow for different reasons.
