What Physical-Goods Retail Is on Wildberries and Marketplaces
"Tovarka" is Russian seller slang for the physical-goods business: making money by selling physical products, most often on marketplaces (Wildberries, Ozon, Yandex Market). Unlike info products and services, physical-goods retail means you buy or manufacture the product and sell it through cards on the platform.
In short: physical-goods retail = trading real products; on marketplaces it is the most widespread format there is.
What Physical-Goods Retail Involves
- picking a niche and a product (what to sell on Wildberries) and running the unit economics;
- purchasing or manufacturing;
- cards, content and SEO;
- shipments and logistics;
- promotion and review management.
How Physical-Goods Retail Differs from Other Models
- Physical-goods retail — selling physical products (you need money for stock and storage).
- Info products — selling knowledge and courses (no warehouse, different economics).
- Services — selling time and expertise.
Examples of physical-goods retail are in the Trusty case studies.
Frequently Asked Questions (FAQ)
"What is physical-goods retail in simple terms?" It is a business built on selling physical products — you buy or manufacture them and sell them, most often through marketplaces.
"What does physical-goods retail on WB mean?" That is what selling physical products on Wildberries is called: you run the cards, shipments and promotion, and earn on the margin from each sale.
"How do I start in physical-goods retail?" Start by choosing a product and calculating its unit economics, then register a legal status (sole proprietor, LLC or self-employed), open a seller account, create a card and send your first shipment.
