Packaging on WB solves three problems at once: passing warehouse acceptance, surviving the conveyor and the delivery, and not spoiling the impression at the pickup point. A mistake at any level costs money: refused acceptance, a fine, damaged goods, or a customer refusing the parcel on collection. Below are the requirements level by level, plus a checklist.
General packaging and labeling principles across all platforms are in the basic guide; this guide covers WB specifics.
Level 1: individual product packaging
- The item in sealed packaging. A flap or zip-lock bag, a box or film — the item must not fall out or get dirty. Transparent packaging is preferable wherever pickup point staff need to see the item without opening it.
- Fragile items — bubble wrap, cardboard inserts; remember that a box lives a hard life at the warehouse.
- Clothing — individual bags; how neatly it is packed feeds straight into your buyout rate with try-on.
- Liquids and loose goods — leak-proof, plus protection for their neighbors in the box: one leaking unit ruins the batch and your relationship with the warehouse.
- A barcode on every unit — legible, on a flat surface, one only (old ones sealed over completely). An unreadable barcode means depersonalized stock: article numbers and barcodes.
Packaging requirements differ by category — check the exact norms for your category in WB's current rules before each supply: they change them without fanfare.
Level 2: transport packaging (boxes and pallets)
- The box — intact, dry, sealed; weight and dimensions within warehouse limits (a heavy box is a reason for the loader to refuse and a source of damage).
- The box barcode — generated in the dashboard for that specific supply, stuck on a visible side.
- Single-SKU box vs mixed box. The rules on how many SKUs may go into one box depend on the supply type — check them when you create the request.
- Pallets — stretch wrap, a pallet sheet, stability: a leaning tower will not reach the warehouse.
Level 3: matching the supply request
Contents = the request. Discrepancies between the actual quantity and mix and the delivery note count as a short supply and a mis-sort, with all the consequences that follow. Photographing labeled boxes before dispatch is cheap insurance for future loss claims.
Checklist before dispatch
- Every unit: sealed packaging, protection matched to the product type, one legible barcode.
- Every box: intact, within weight limits, supply barcode in a visible place, contents per the request.
- Pallets: stretch wrap, sheet, stability.
- Documents: the delivery note matches the actual contents, pass and slot arranged.
- Photos of labeled boxes — filed in the archive.
Related guides: Ozon packaging requirements.
FAQ
"What are the packaging requirements on Wildberries?" Sealed individual packaging with a legible barcode on every unit, protection matched to the product type (bubble wrap for fragile items, leak-proofing for liquids), boxes within the weight limits carrying the supply barcode. The exact category norms are in WB's current rules.
"Can I ship goods in a transparent bag?" For most categories, yes — and it is often the best option: the item is visible without opening. The key conditions are intact packaging and a legible barcode.
"What happens if the packaging rules are broken?" The range: refusal to accept the box or the entire supply, acceptance followed by a fine, depersonalization of goods whose barcodes cannot be read. Plus breakage and returns if the packaging fails to protect the item in transit.
"Does every unit have to be packed separately?" Yes — a unit with no individual packaging and no barcode becomes depersonalized stock at the warehouse. Check WB's rules for category exceptions and nuances.
"What box weight is allowed?" WB sets the weight and dimension limits and revises them periodically — check them when creating a supply. Practical rule: one person should be able to lift the box without risk.
