What Gets You Blocked on Wildberries
Blocks on Wildberries come at three levels: the card (hidden from search or put under review), the product (removed from sale) and the seller account (the whole account is suspended). The main reasons: faked reviews and buyouts, counterfeits and brand rights violations, selling prohibited goods, gross breaches of the offer agreement and suspicious account activity. The more serious the violation, the higher the level of the block — from hiding a card to banning the account.
In short: sellers get banned for faked activity, counterfeits, rights violations and prohibited goods. The level ranges from a single card to the entire account.
Common reasons
- Faked activity — reviews, buyouts, behavioral signals (see shadow ban).
- Counterfeits and rights — selling fakes, using someone else's brand, using someone else's photos.
- Prohibited goods — items that may not be sold on the platform.
- Card violations — inaccurate attributes, misleading descriptions (see WB card penalties).
- Suspicious account activity — sharp anomalies, signs of fraud.
How to reduce the risk
- Do not fake anything — use legitimate reviews for points.
- Sell legal goods backed by documents (see prohibited goods).
- Do not use another brand's name or another seller's photos.
- Fill in the card accurately.
On Ozon the levels of blocking are the same, but card pre-moderation and document checks are added on top: breakdown for Ozon.
Frequently Asked Questions (FAQ)
"What do sellers get blocked for most often on Wildberries?" For faked reviews and buyouts, counterfeits and brand rights violations, selling prohibited goods and inaccurate cards. Serious violations lead to a seller account block.
"How is a card block different from an account block?" A card is hidden from search or the product is pulled from sale — that stays local. An account block means losing the whole account and all access to sales.
"Can a WB seller account be unblocked?" Sometimes yes, through a support request with a clear justification, but there is no guarantee. For gross violations the account can be blocked with no way back.
"Do sellers get banned for buyouts?" Faked buyouts and behavioral signals are a common reason for sanctions, up to and including a block. Legitimate promotion and review collection tools are safer.
