Trusty
Consultation
← Back to all guidesSupport guide4 min read

Complaint Against a Card: Brand Rights, Photos and Counterfeits

What to do if someone files a rights infringement complaint against your card, how to protect your brand and photos from copying and why third-party content on a marketplace is dangerous.

Complaint Against a Card: Brand Rights, Photos and Counterfeits

Marketplaces enforce intellectual property protection: a rights holder can file a complaint against a card that uses someone else's brand, trademark or photos, or that sells counterfeit goods. On a justified complaint the platform hides the card or blocks the product, and repeat offenses bring sanctions against the seller account. It works both ways: if someone copies your brand or photos, you can file a complaint too and protect your card.

In short: another company's brand, photos or counterfeit goods mean a risk of being blocked on complaint. Your own brand and photos can be defended the same way.

If the complaint is against you

  • Check the grounds: are you using someone else's trademark or photos, or selling a fake?
  • If the complaint is mistaken, dispute it through support with proof of your rights (supply contract, brand authorization).
  • If the violation is real, remove the third-party content or the product before it escalates to an account block (see what gets you blocked).

How to protect your own brand

  • Register a trademark — it is the basis for filing complaints against copycats.
  • Use unique photos and rich content — they are harder to steal without leaving a trace.
  • File complaints against copycat cards through the platform's rights protection process.

Related breakdowns: someone filed a counterfeit complaint against you., selling branded goods

Frequently Asked Questions (FAQ)

"What should I do if someone complained about my card over rights infringement?" Check the grounds. If the complaint is mistaken, dispute it through support with documents proving your rights. If the violation is real, remove the third-party brand, photos or counterfeit goods.

"Can I use someone else's photos on a marketplace?" No. Third-party photos infringe rights; on the rights holder's complaint the card is hidden or the product is blocked. Use your own content.

"How do I protect my brand and photos from being copied?" Register a trademark, use unique content and file complaints against copycat cards through the platform's intellectual property protection process.

"What are the consequences of selling counterfeit goods?" The card and the product are blocked, and repeat violations bring sanctions against the seller account. Beyond the platform, there are also legal risks from the rights holder.

Want even more marketplace know-how?

Subscribe to the Telegram channel — breakdowns, cases and practical growth tips for Wildberries and Ozon.

Subscribe