80% of marketplace SKUs are left unmanaged
As SKU counts grow, collecting and analysing data becomes impossible. Top-1% of sellers drive >70% of sales — everyone else is lost in the algorithms.
Marketplace Platform Optimization — behavioural marketing, not keywords
Traditional methods (SEO, PPC) work with technical signals and load the team with manual routine. MPO takes the routine off your plate: the platform watches the data, makes the small decisions and runs execution — so sellers and managers spend time on product, new-item discovery and creative work, not on rewriting spreadsheets.
Four layers working as a single loop
Trusty MPO is a cloud ML platform that unifies sales, demand and ranking data, predicts algorithm response and gives per-SKU recommendations in real time.
3 tools live, the rest — coming
All tools run in a single end-to-end analytics loop. Below — production-ready. The rest are in active development.
Orders and buyouts on target keys through real-account infrastructure. Volume, pace and distribution control.
Relevant reviews, questions and answers after real purchases. Scenarios for launch, recovery and conversion strengthening.
Continuous work with behavioural factors — CTR, cart adds, session activity. We don’t break conversion.
Review text generation with uniqueness, sentiment and product-fit checks. In development — 2026 release.
In-house model-training platform: keyword ranking, activation-response forecasting, per-SKU growth curves.
Marketplace internal-ads autopilot: bids, budgets, keyword distribution. Linked to organic via end-to-end analytics.
Single pane: positions, organic, ads, buyouts, reviews, per-SKU margin. Everything decisions need — in one window.
Stock control across warehouses and FBO/FBS, out-of-stock forecast, automatic alerts before the card drops from results.
Per-SKU sales forecast at 7/30/90 days horizon, factoring seasonality, activations and ad pressure. For procurement and logistics.
"MPO isn’t about "pumping positions." It’s a single loop: marketplace data → funnel model per SKU → recommendation → precise action → re-training. We built it so the seller stops guessing what to press and starts making decisions on data — across the whole catalogue, not one SKU at a time."
Trusty MPO vs analytics / ERP
The market has analytics (MPStats, MarketGuru) and ERPs (MoySklad). None covers the full loop: data → model → recommendation → action.
| Feature | Trusty MPO | MPStats | MarketGuru | MoySklad (ERP) |
|---|---|---|---|---|
| External marketplace data | ✓ 20+ params | ✓ | ✓ | ✗ |
| ML market modelling | ✓ daily re-train | ✗ | ✗ | ✗ |
| Internal metrics (API) — real-time | ✓ | ✓ | ✓ | ✓ |
| WHAT IF generator | ✓ scenarios | ✗ | ✗ | ✗ |
| Per-SKU recommendations | ✓ real-time auto | Manual | Manual | ✗ |
| Automated execution | ✓ native + external | MP tools | MP tools | Supply only |
| SKUs per seller | 100–1,000 | 10–50 | 10–50 | — |
| Response speed | 1–100 h | 7–90 days | 7–90 days | — |
| Target metric upkeep | ✓ with tolerance | ✗ | ✗ | ✗ |
CAC dropped from ₽378 to ₽179 in 6 weeks
Pilot on a card with ~₽200 AOV. External signals launched week 2. Conversion holds, organic orders grow, acquisition cost halves.
| Week | Orders | Spend | Revenue | CAC | External signals |
|---|---|---|---|---|---|
| Oct 20–26 | 76 | 28,752 | 74,482 | 378 | — |
| Oct 27–Nov 2 | 164 | 65,436 | 290,084 | 399 | 132 |
| Nov 3–9 | 165 | 43,230 | 359,659 | 262 | 202 |
| Nov 10–16 | 176 | 49,626 | 170,631 | 282 | 13 |
| Nov 17–23 | 205 | 46,960 | 192,278 | 229 | 2 |
| Nov 24–30 | 298 | 53,455 | 279,520 | 179 | — |
External signals run in pulses: week 1 is pre-launch, weeks 5–6 hold the effect without them.
Plan 2026–2028
We help strong cards grow, and help big brands stay in control of their SKUs
MPO makes marketplaces cleaner: it amplifies products the market actually wants, and gives large sellers real manageability over their own catalogue. We don’t "push at any cost" — we work where the product, content and price already deserve the buyer’s attention.
Support for strong cards
We take on SKUs whose product, content and pricing are already on point. Our tools bring these cards the audience they deserve.
Control for large brands
Big sellers watch dozens to hundreds of SKUs at once: where positions have sunk, where a competitor is advancing, where to reinforce the signal — and decide on data, not on gut feel.
Real buyers
Every action runs through live accounts with real purchase history. Each buyout turns into a genuine experience and an honest review for the next customer.
Transparency at every step
Clients see plan, pace and result in real time. Every number comes from marketplace APIs — no "magic multipliers," no grey reports.