Trusty
Consultation

Behavioral factors

We keep your product card in the top after launch: we track key metrics on a daily grid and intervene precisely before competitors push you back down.

  • We track CTR, add-to-cart, and order conversion under daily control
  • We react to a drop within 48 hours: cover image, add-to-cart boost, search positions
  • We hold metrics within a target corridor instead of lifting them once
Get a growth plan See cases
Pricefrom 2.5 ₽per action
Add-to-cart conversion · SKU #A-1284
5.4%+3.9 pp in 20 days
live
0%2%4%6%launch
CTR 8.2% +2.1Buyout 94% +6Position #47 −54
Full chart below ↓
30+
cards at the same time
CTR ≥ plan
on 92% of projects
Daily
metrics reconciliation
48 h
reaction to a drop

Maintenance is not buyouts, it is funnel control

A card in the top is not a one-time result but an equilibrium of metrics. CTR, add-to-cart, order conversion — the algorithm ranks by the deltas of these metrics. One drops, all drop.

We track the 3 key metrics on a daily grid, check them against the target corridor, and intervene precisely: we change the cover image, boost add-to-cart, and adjust search positions.

Card audit

We break it down in detail: photos, copy, reviews, funnel

Hypotheses

We pick the edits that will raise CTR and conversion to sale

Content and design

Main photo, angles, 360° video, infographics, copy

A/B test

We turn it on by checklist and review shares after 2 weeks

Rollout

We lock in the working version and clear out the failed elements

When you need to add control

If you recognize 2+ of the 7 symptoms — it is time to add daily control

Tick the items below — the meter gauges your risk

What you get after 4 weeks

≥ plan
CTR and CR steady
within the target corridor
−60%
position failures
compared to going it alone
48 h
MTTR on a drop
from detection to recovery
1
point of responsibility
one manager, one report
Conversion dynamics

Visible the moment we step in

CR grows within the first 5–7 days after launch: we add buyouts, fix the product card, drive behavioral factors. No "wait a month".

Add-to-cart conversion · SKU #A-1284
5.4%+3.9 pp in 20 days
Before launchAfter
0%1%2%3%4%5%6%launchd1d6d11d16d21d26d30
Add-to-cart conversion
1.5%+3.9 pp
Card CTR
6.1%+2.1 pp
Buyout rate
88%+6 pp
Avg. position
#101−54 positions

How we control the funnel

01
Audit of current metrics

We pull metrics for the last 30 days, compare them with the category, and find the weak spots.

02
Setting the target corridor

We fix the minimum and maximum CTR / cart conversion for each card based on the niche and season.

03
Daily monitoring

Automatic alerts when a metric leaves the corridor. The manager checks manually.

04
Precise correction

Changing the first photo, boosting add-to-cart, a micro-wave of buyouts on weak keywords.

05
Weekly report

What happened, what changed, what we did. Period-over-period comparison.

A converting product card on every marketplace

Each marketplace ranks product card content its own way. We prepare visuals and infographics for the formats and priorities of the specific marketplace

5+ slides and infographics

Product card conversion
on Wildberries

WB favors a carousel of 5+ slides and dense infographics. We shoot the main photo plus angles and a 360° video, and build infographics with USPs and a comparison against the alternative — the product card works for CTR and conversion.

  • Carousel of 5+ slides
  • Infographics with USPs and comparison
  • 360° or lifestyle video
  • A/B testing of the main photo
Launch48 hours
Rich content and specifications

Product card conversion
on Ozon

Ozon offers full-width rich content and prioritizes specifications. We assemble structured rich content with USP blocks, usage scenarios and tables — supporting the content rating.

  • Rich content with blocks
  • Full specification fill-out
  • Usage scenarios
  • Content rating support
Launch24 hours
Filters and precise specifications

Product card conversion
on Yandex Market

On Yandex Market the buyer arrives from the catalog — the product card must precisely match the selected filters. We fill in every parameter, prepare visuals and lifestyle photos, and optimize for the "Best price" promo.

  • Full specifications for filters
  • Lifestyle and studio photography
  • Promo preparation
  • Category compliance
Launch48 hours

You see the funnel in real time

One dashboard: CTR · CR · positions · carts · interventions

Large screenshot: maintenance dashboard with filters by SKU and date

Real projects for this service

All cases
Soft drinks
Ozon
8 weeks
Ozon · Grocery · Drinks
Positions
+35
DRR
−4 pp
Rating
4.8
BuyoutsReviewsCard SEOPromotion
420 buyoutsRead case →
Oral care
Wildberries
14 days
WB · Goods · Oral care
Organic orders/day
1 → 69
Orders over the project
1,070
Avg. position
57 → 6
BuyoutsReviews
584 buyoutsRead case →
Hair care
Wildberries
14 days
WB · Beauty · Hair care
Organic orders/day
1 → 41
Orders over the project
540
Avg. position
46 → 9
BuyoutsReviews
250 buyoutsRead case →

What the result costs — by example

Pay for outcomes, not for "agency work". Here is how a typical project economics adds up.

Card maintenance, 1 SKU on WB

1,000 "Search" scenarios × 10 ₽10,000 ₽
500 add-to-cart × 5 ₽2,500 ₽
Intervention planfree, part of the audit
Total per month12,500 ₽
Get started Build the order yourself
Audit without a contract

We will look at your funnel in 3 days

We will assess 5 key SKUs and show you exactly where the metrics are sagging

We reply within 2 hours. We never share your contacts.
FAQ

What sellers ask most

Isn't this just the same buyouts, only more expensive?
No. Maintenance is analytics + precise interventions. Buyouts are partially included, but the core work is daily control and decisions on when and what to touch.
Can we do it cheaper — check once a week?
You can, but a drop is detected in 1 day and fixed in 2. A weekly cycle loses positions that then cost more to recover.
We have our own manager, why do we need you too?
Your manager runs operations. We are responsible narrowly for CTR / CR / positions — that is the specialization.
Minimum project?
Minimum balance top-up — 10,000 ₽. The per-action rate is fixed at top-up time and never expires.
What are behavioral factors on Wildberries and how do they affect ranking?
Behavioral factors are card views, additions to favorites and cart, time on page, and clicks from 'Similar'. The Wildberries algorithm factors them into its ranking formula: cards with an active behavioral profile rise in search without being pumped by buyouts.
How much does it cost to boost a card on Ozon before the season?
A boost is assembled from the per-unit behavioral price list: the "Search" scenario — 10 ₽, "Shelves" — 15 ₽, "New product" — 20 ₽ on WB (Ozon and Yandex Market are 40–50% higher), individual actions — from 2.5 ₽. The volume depends on the niche and starting position; we size the mix in the free audit.
How is a marketplace card boost different from SMM bot activity?
All actions happen inside Wildberries or Ozon, not on social media. The goal is to lift the card in the marketplace's recommendations and search, not to get likes on Instagram. Behavioral signals are counted by the MP ranking algorithm and bring real sales.
Will Wildberries or Ozon notice a card boost via behavioral factors?
Anti-fraud algorithms look at the speed, uniformity, and pattern of actions. We use a smooth curve (3–5 actions per day in the first week, peaking by day 10) + different aged buyer accounts from different regions — it does not get caught by the filters. In 3 years — 0 blocks.
Can a boost be set up only for the 'Similar products' block?
Yes, you can focus on 'Similar' — it delivers 30–40% of non-search traffic on Wildberries and Ozon. But you still need to keep the proportion of other signals (views, cart) in balance — otherwise the bundle looks unnatural and the algorithm discards it.
How soon is the effect of a card boost visible on Wildberries?
The first position shifts — within 5–7 days of work. A stable effect (a steady spot in the top 30 on priority keywords, +25–40% organic growth) — 3–4 weeks. After that you need maintenance, otherwise the card gradually rolls back.