Trusty
Consultation

Card design

We map the niche's objections and answer each one visually. Infographics and the main image are built for WB / Ozon ranking logic and mobile viewing

Get a growth plan See casesfrom 7,000 ₽per SKU
Before and afterSKU #T4821
Thermos 0.5 L
Before
TOP
Thermos
0.5 L
12 hours hot
After
⇄
CTR
+28%
Conversion
+34%
Returns
−12%
+28%
median CTR lift
5–7 days
per product card
7
slides in the standard package
Adapted
85% buy from a phone

Buyers read the infographics, not the description

The average buyer looks at a product card for 8–12 seconds. In that time they swipe through 2–4 infographic slides and make a decision. Fewer than 10% read the description — and only after adding the item to the cart.

So the infographics have to do three things: get the card noticed, close the main objection, and justify the price. Everything else is secondary.

Brief

Card goals, target audience, competitors, brand tone of voice

Concept

Moodboard, direction, photo and infographic style

Layouts

Main image + angles + lifestyle photo in a real setting + video review

Approval

Revisions and final polish to the platform spec

File delivery

Files in the required sizes + master file for future edits

Symptoms

When you need a new design

If your CTR in search is below 4%, the infographics are most likely to blame

What you get

+28%
CTR in search
project median
+18%
conversion to order
project median
−12%
returns
expectations matched
5–7 days
per SKU
from brief to upload
Before and after

Drag the slider — see the difference

We reshoot photos and build infographics that answer objections. Click-through in search results grows by 28% on average

BESTSELLER
Thermos
0.5L
keeps heat for 12 hours
12h ☕
Steel 304
2-year warranty
After
Thermos 0.5 L
★ 4.2 · 18 reviews
Before
⇄
Redesign impact · example
+28%
Click-through in search results
Conversion to order
more convincing product card
+34%
Returns
fewer disappointments
−12%
Average order value
more bundles
+8%

How we do design

01
Objection map

We parse questions, bad reviews, and support chats. We collect 15–25 niche objections.

02
Slide script

A dedicated slide for each objection. Prioritized by how often the objection comes up.

03
Design

We design in your brand style and adapt for mobile viewing (85% of buyers).

04
Photo shoot (if needed)

Studio or on location. Lighting, angles, details — all built to the script.

05
Upload and measure

We publish, then measure CTR and CR after 2 weeks. Revisions if needed.

Product card design for each marketplace's format

Every marketplace has its own dimensions, formats and visual priorities. We build layouts strictly to spec

Carousel of 5+ slides and video

Product card design
on Wildberries

WB favors a carousel of 5+ slides and a 360° video. We create the main photo with shelf infographics, angle shots, photos in a real setting, a comparison against the alternative, and video — all in the required sizes and proportions.

  • Main photo with infographics
  • Angle shots and in-setting photos
  • Comparison against the alternative
  • 360° or scripted video
Launch5 business days
Rich content and responsive layout

Product card design
on Ozon

Ozon shows full-width rich content plus its own responsive requirements. We assemble structured rich content with blocks, iconography, tables and video — the product card works for the content rating and conversion.

  • Rich content with blocks
  • Iconography and tables
  • Responsive for mobile
  • Compliance with Ozon requirements
Launch5 business days
In-setting photos and packshots

Product card design
on Yandex Market

On Yandex Market, quality packshots and in-setting photos in a consistent style matter, plus infographics for promos. We prepare visuals in the required proportions, meeting the background and format requirements.

  • Studio packshots
  • In-setting photos in a consistent style
  • Infographics for promos
  • Yandex Market technical requirements
Launch7 business days

What the package includes

Objection map (15–25 items)
Infographics script (storyboard)
Main image (card cover)
7 infographic slides
Mobile-view adaptation
Up to 2 rounds of brand revisions
CTR and CR measurement after 2 weeks
Guarantees

Risk on our side

Obligations we put in the contract.

+20% CTR or we redo it
If the lift is smaller after 2 weeks, we review and fix it for free.
Built to platform rules
We guarantee it passes moderation. If it does not, we fix it.
Revisions included
Up to 2 rounds of brand tone-of-voice revisions are included.
Source files are yours
Delivered in AI / PSD. You can carry on yourself if you want.

See the effect before and after

Old vs new card comparison: CTR, conversion, rankings, and returns for each SKU

A/B report · 5 SKU · WB · "Cosmetics"
measured after 2 weeks
SKUCTRConversionPositionReturns
Day cream3.1%→5.2%4.2%→5.6%#18→#99%→7%
Serum2.8%→4.0%3.5%→4.4%#24→#1211%→8%
Face mask3.6%→4.6%4.0%→4.7%#15→#87%→6%
Toner2.4%→3.5%3.1%→3.9%#31→#1612%→10%
Balm3.0%→4.3%3.8%→4.6%#20→#118%→7%
Median: CTR +28%Conversion +18%Returns −12%

Real projects for this service

All cases
Kids clothing
Wildberries
6 weeks
WB · Kids · School
Season revenue
×3.2
Top-10
"school uniform"
CR
+92%
Card SEOBuyoutsReviewsCard design
360 buyoutsRead case →
Oral care
Wildberries
14 days
WB · Goods · Oral care
Organic orders/day
1 → 69
Orders over the project
1,070
Avg. position
57 → 6
BuyoutsReviews
584 buyoutsRead case →
Hair care
Wildberries
14 days
WB · Beauty · Hair care
Organic orders/day
1 → 41
Orders over the project
540
Avg. position
46 → 9
BuyoutsReviews
250 buyoutsRead case →

What the result costs — by example

Pay for outcomes, not for "agency work". Here is how a typical project economics adds up.

5 SKUs in the 'Cosmetics' category, WB, with a shoot in a real setting

Service
Price
Qty
Total
Objection map + concept
12,000 ₽
1
12,000 ₽
Card with photo shoot
28,000 ₽
5
140,000 ₽
Results measurement
included
—
—
Total over 3 weeks
152,000 ₽
Get started Build the order yourself
Free card review

Let us see which objections are left unanswered

We will gather the top 5 objections for your category and show you — then you decide

We reply within 2 hours. We never share your contacts.
FAQ

Technical questions

What are the photo and infographic requirements, and how many slides?
Main image at least 900×1200 (JPG/PNG, white background); up to 7 slides on WB, up to 15 on Ozon, but buyers look at the first 4 — closing the top 5 objections matters more than quantity; mobile adaptation is mandatory
How much does a turnkey card design cost?
From 7,000 ₽ per SKU (infographics), with a shoot — from 18,000 ₽; for a line of 5+ a 15–20% discount applies
Do you make videos for cards?
Video up to 30 seconds is included in the base package; longer clips are separate, from 35,000 ₽ per minute
Do I need a radical brand overhaul?
Rebranding is a 1–2 month service from 120,000 ₽; you can start with a single card
Do you work to the client's brand book?
Yes: we use your brand book or derive the basic rules after the first card