Trusty
Consultation
Service · External traffic · management from 20,000 ₽

Influence marketing

We match influencers to your niche, write the brief, and set up attribution. We measure the effect by marketplace sales, not by reach and likes

Get a growth plan See casesfrom 20,000 ₽per campaignYouTube Shorts · Electronics · 450K views
Database of 840+ bloggersselected by engagement
@masha_home
Home · 248k followers
Confirmed
Engagement
4.2%
@beautyy
Beauty · 89k followers
In progress
Engagement
6.8%
Audience match92%
200+
bloggers in our database
×2.8
median ROI
3-4 weeks
typical cycle
Attribution
by promo code

Influence is not reach, it is sales

Most agencies sell reach: 'our blogger will get 500K views'. You do not care about views. You need sales and organic growth on the marketplace.

We match bloggers by audience overlap with your category, set up a promo code or UTM, and measure real orders. If a blogger did not deliver, it does not count as a 'completed campaign'.

Why micro-bloggers are often better
A top blogger racks up views, but the audience is diluted. A micro-blogger has 30-100K, but the followers are on target. Their conversion is 3-5 times higher.
Blogger selection

Niche, engagement, audience, past results with our clients

Brief

We agree on format, tone, KPIs and payment

Content

Script and draft approval before publication

Placement

Stories / Reels / live with UTM tagging and cashback

Measurement

Receipts, clicks, reach, product card ranking trend

Symptoms

When to add influence

Influence complements organic growth once it hits the category ceiling

What you get

×2.8
median ROI
across closed campaigns
+180%
organic after the campaign
for 2 weeks ahead
30-100K
targeted reach
with 0.8-2% conversion
3-4 weeks
campaign cycle
from selection to report
A base of 840+ bloggers

We select by engagement and niche, not by follower count

Pick a niche — we will show the bloggers already in progress and a sample campaign. No black boxes

Pick a niche — we will show a sample campaign from that category
@masha_home
Home & living
Followers
248k
Engagement
4.2%
Shoot confirmed
@cozy.dom
Home & living
Followers
134k
Engagement
5.1%
Scheduled
@tech_alex
Electronics
Followers
512k
Engagement
3.1%
In progress
@gadget_pro
Electronics
Followers
276k
Engagement
3.6%
Shoot confirmed
@beautyy.olya
Beauty
Followers
89k
Engagement
6.8%
Shoot confirmed
@glow.lera
Beauty
Followers
167k
Engagement
5.4%
Scheduled
@fit_nick
Fitness
Followers
324k
Engagement
3.8%
Shoot confirmed
@sport_dasha
Fitness
Followers
98k
Engagement
6.1%
In progress
@foodlab.kate
Food
Followers
198k
Engagement
4.9%
Scheduled
@vkusno.s.nami
Food
Followers
142k
Engagement
5.6%
Shoot confirmed

How we run a campaign

01
Briefing and goals

What we are selling, the audience, the KPI - orders, sign-ups, promo codes.

02
Blogger selection

We parse audience overlap with the category. 5-8 candidates per slot.

03
Approval and brief

We finalize the format, script, and publish date. Attribution by promo code or UTM.

04
Placement and monitoring

We track the release, answer questions, and collect feedback.

05
Sales report

Not reach, but sales and orders via attribution. We calculate ROI.

Influencer marketing for each marketplace's format

Each marketplace has its own format of live content and blogger traffic. We select bloggers and formats per marketplace

Cashback and reviews

Influencer marketing
on Wildberries

On WB, bloggers with a cashback program and story reviews work best. We select the niche and audience, align the scenario, and measure revenue by UTM and SRID.

  • Bloggers with cashback
  • Story reviews
  • Measurement by UTM and SRID
  • Scenario alignment
Launch48 hours
Live streams and video

Influencer marketing
on Ozon

Ozon promotes livestreams and video reviews inside the product card. We run live broadcasts with bloggers plus long video reviews — this drives direct traffic and lifts "Product reviews".

  • Live streams
  • Long video reviews
  • Tied to the product card
  • Metrics per broadcast
Launch48 hours
Video and reviews on Dzen

Influencer marketing
on Yandex Market

Yandex Market draws traffic well from Dzen and YouTube — an article or a clip with a real comparison. We prepare the content plan, align it with the authors, and maintain UTM tagging.

  • Dzen articles
  • YouTube reviews
  • Comparisons against the alternative
  • UTM and analytics
Launch72 hours
What's included

What the campaign includes

Briefing and KPI definition
Audience parsing (5-8 candidates)
Negotiations and approval
Brief and placement script
Control of date and format
Attribution via promo code / UTM
Sales and ROI report
Guarantees

Risk on our side

Obligations we put in the contract.

Payment after placement
You do not pay the blogger upfront. We close the deal, get the material, and report back.
Real attribution
Every campaign uses a trackable link or promo code. You see the sales.
If it did not work
We run additional measurements and offer a backup blogger at a discount.
Transparency
You see the blogger's price (without our markup) and our commission separately.

You see the impact on sales, not reach

Table: blogger · reach · promo code · sales · ROI

Screenshot: campaign report with ROI breakdown

Real projects for this service

All cases
Oral care
Wildberries
14 days
WB · Goods · Oral care
Organic orders/day
1 → 69
Orders over the project
1,070
Avg. position
57 → 6
BuyoutsReviews
584 buyoutsRead case →
Hair care
Wildberries
14 days
WB · Beauty · Hair care
Organic orders/day
1 → 41
Orders over the project
540
Avg. position
46 → 9
BuyoutsReviews
250 buyoutsRead case →
Masks and skincare
Wildberries
18 days
WB · Beauty · Skin care
Organic orders/day
1 → 46
Orders over the project
620
Avg. position
59 → 7
BuyoutsReviews
200 buyoutsRead case →

What the result costs — by example

Pay for outcomes, not for "agency work". Here is how a typical project economics adds up.

New SKU launch, 3 mid-tier bloggers

Our managementfrom 20,000 ₽
Blogger budget200,000 ₽ (pass-through)
Attribution + reportincluded
Total over 4 weeksfrom 220,000 ₽
Get started Build the order yourself
Free blogger selection

We will build a shortlist for your category

We will show 5-8 candidates with prices and reach - you decide who to work with

We reply within 2 hours. We never share your contacts.
FAQ

What sellers ask most

We already tried a blogger - it did not work
Often that is down to the wrong selection or no attribution. We first analyze what went wrong, then draw conclusions.
Bloggers are under sanctions now
We work with platforms available in Russia: YouTube, TikTok, VK, Telegram, Instagram (via VPN).
Minimum budget?
Blogger budget — from 80,000 ₽ (pass-through, per estimate) + Trusty management from 20,000 ₽.
Can we do a one-off?
Yes, a one-off campaign is fine. But packages of 3+ campaigns deliver better results - the 'tail' compounds.
How does blogger advertising affect sales and how long does the effect last?
A quality integration with a 100K+ blogger brings 200-500 orders in the first week; the active period is 5-7 days, the organic 'tail' lasts 2-3 weeks, longer with 3-5 touchpoints per month
How much does an integration with a blogger cost?
Stories with 50-100K - from 15,000 ₽, with 500K+ - from 80,000 ₽; Reels/YouTube with 100K+ - from 50,000 ₽; campaign minimum - 80,000 ₽
What is attribution in influencer marketing?
A unique link with a UTM tag or a promo code that shows which blogger brought an order to your Wildberries or Ozon product card and what ROI they delivered
Do you work with nano-bloggers (under 10,000 followers)?
Rarely - only in mass campaigns (15+ bloggers) or in narrow niches with high engagement
Can we pay bloggers directly, without the agency?
You can, but you lose 20-40% of the discount and control over the brief; for regular campaigns it costs more