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MP management

We take full ownership of WB / Ozon / Yandex Market: orders, stock, promotions, advertising, product cards, reporting. KPIs are tied to results, not activity

Get a growth plan See cases30,000 ₽per SKU / mo
Account summary · WB + Ozon
today 9:00
Revenue · week
4.06M ₽+18% vs. last week
Mo
Tu
We
Th
Fr
Sa
Su
Orders
1,677+12%
Avg. order
2,420 ₽+4%
DRR
5.4%−1.2 p.p.
Needs attention: 4 tasks — already in progress
Full summary below ↓
24 projects
under management
DRR
KPI in the contract
5 years
team experience
1 point
of accountability

We don't just "run your account" — we own the financial result

Most marketplace agencies operate on a checklist of activities: update prices, set up promotions, compile a report. The client pays for "work", not for results.

We sign a contract with KPIs on turnover, DRR and margin. If the numbers are off plan by the end of the quarter, part of the fee is refunded. We can do this because of 5 years of experience and our own in-house tools.

Account audit

Content, stock, penalties, reviews, advertising — the current picture

Shipments

Plan, FBO/FBS mix, regions, weekly stock levels

Advertising

Campaigns and auto-strategies, bids, keeping the search index in the green zone

Reviews

Responding to negativity, monitoring the product card rating

Report

Dashboard on revenue, unit economics and costs — weekly

Symptoms

Who account management is for

Account management is for those growing faster than they can hire a team

What you get

+25–40%
turnover in six months
median across projects
−15–30%
DRR reduction
without cutting volume
24 h
response time
on any question
1
partner-manager
a single contact for everything
Morning summary at 9:00

A seller account you don't have to watch 24/7

Every morning you get a dashboard: revenue, stock, top SKUs, tasks in progress. Everything else we handle: from building product cards to support tickets with the marketplace.

Good morning · October 14
WB + OZON seller account summary
WB
OZON
Revenue · week
4.06M ₽+18% vs. last week
420k
Mon
485k
Tue
510k
Wed
468k
Thu
620k
Fri
742k
Sat
815k
Sun
Orders
1,677+12%
Avg. order
2,420 ₽+4%
DRR
5.4%−1.2 p.p.
Needs attention
SKU-T4821 · Thermos 0.5L
Stock 18 pcs — enough for 3 days
SKU-B2104 · Linen Blouse M
Stock 42 pcs — order a shipment
Update prices by -15%
Black Friday promo · until Oct 18
Reply to 12 reviews
OZON · SKU-R9914
Top SKUs of the week
1Thermos 0.5L198 pcs485k ₽
2Linen Blouse108 pcs312k ₽
3City 20L Backpack66 pcs284k ₽

How the work is organized

01
Audit and 90-day plan

We review the account, advertising, product cards, shipments. We lock in a 3-month plan.

02
Handover of operations

Within 2 weeks we take over every area. The owner is freed from the day-to-day grind.

03
Work against the plan

Every area runs on a grid of KPIs and deadlines. Weekly status to the owner.

04
Monthly report

The economics, plan vs actual, what's been done, what's next. A meeting with the owner.

05
Quarterly recalibration

Re-planning for the next quarter based on the current one's results.

Account management — by the rules of each marketplace

Wildberries, Ozon and Yandex Market are three different rulebooks, three different sets of metrics and sanctions. We manage by each one's rules and keep the product card in the green zone

Supplies, penalties, reviews

Account management
on Wildberries

WB is the most penalty-heavy marketplace. We control supplies, stock, reviews, penalties, pricing, discounts and promos. We respond to any risk within an hour.

  • Control of supplies and stock
  • Responding to reviews
  • Control of penalties and sanctions
  • Promo management
Launchongoing
Content rating, advertising, promos

Account management
on Ozon

Ozon requires constant control of the content rating, ad relevance and promo participation. We run the account, optimize advertising, enroll in the right promos, and react to algorithm changes.

  • Keep the content rating in the green zone
  • Advertising management
  • Working with promos
  • Algorithm monitoring
Launchongoing
Catalog, prices, promos

Account management
on Yandex Market

Yandex Market requires catalog accuracy, price transparency and regular promo participation. We control categories, the price list, the "Best price" promo, and order processing speed.

  • Control of catalog and categories
  • Price management
  • "Best price" promo
  • Order processing speed
Launchongoing

What account management includes

Daily work in the seller account
Stock and shipment monitoring
Advertising campaign management
Keeping product cards and prices up to date
Promotions and search index work
Handling support tickets
Weekly and monthly reports to the owner
Guarantees

Risk on our side

Obligations we put in the contract.

KPIs in the contract
On turnover, DRR, margin. Not "the work is done", but "the numbers are on plan".
Quarterly retrospective
Every 3 months — a meeting. We decide whether to renew, change the KPIs, or part ways.
A transparent financial model
You see the project economics, not just "our report".
No fine print
A one-page contract. Clear terms.

The owner sees the economics, not "activities"

Every month: turnover · DRR · margin · plan vs actual · plan for the next period

Financial dashboard · WB + Ozon · quarter
plan vs actual
Turnover+10%
Plan RUB 30MRUB 33M
DRRon target
Plan ≤ 6.0%5.4%
below plan is better
Margin+2 pp
Plan 22%24%
Net profit+20%
Plan RUB 6.6MRUB 7.9M
Plan for next quarter: turnover RUB 38M · DRR ≤ 5.5% · margin 25%

Real projects for this service

All cases
Oral care
Wildberries
14 days
WB · Goods · Oral care
Organic orders/day
1 → 69
Orders over the project
1,070
Avg. position
57 → 6
BuyoutsReviews
584 buyoutsRead case →
Hair care
Wildberries
14 days
WB · Beauty · Hair care
Organic orders/day
1 → 41
Orders over the project
540
Avg. position
46 → 9
BuyoutsReviews
250 buyoutsRead case →
Masks and skincare
Wildberries
18 days
WB · Beauty · Skin care
Organic orders/day
1 → 46
Orders over the project
620
Avg. position
59 → 7
BuyoutsReviews
200 buyoutsRead case →

What the result costs — by example

Pay for outcomes, not for "agency work". Here is how a typical project economics adds up.

Managing 3 SKUs on WB + Ozon

Item
Period
Amount
Audit: competitors, pricing, warehouses
one-time
30,000 ₽
Account management — 3 SKUs × 30,000 ₽
per month
90,000 ₽
Advertising budget
yours, separate
—
Total first month
120,000 ₽
Per month thereafter
90,000 ₽
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FAQ

Technical questions

What's included in turnkey product card management?
The full cycle: advertising management, search index and promotions, keeping prices and stock up to date, working with reviews, weekly reports
How much does turnkey account management cost?
30,000 ₽ per SKU per month; the pre-start audit (competitors, pricing policy, warehouses) — 10,000 ₽ per SKU
How is access to the account set up?
We create separate staff accounts with limited permissions; control stays with you, and access can be revoked at any time
Who manages the advertising budget?
The budget stays in your account; we manage bids and campaigns and send monthly reports
Are buyouts and demand-spike campaigns included in account management?
Basic account management doesn't include them; buyouts and behavioral factors are quoted as separate line items
Can we try account management for 1 month?
The minimum term is 3 months, so the result is measurable