Promotion

We systematically raise your product card's visibility on Wildberries and Ozon: we help the algorithm see that the product is selling, then lock in growth with organic traffic — not a "spike in 3 days" that collapses right after.

SEO, behavioral signals, keyword buyouts and reviews — in one system, not handled separately
We lift the product card across priority clusters, not with one-off buyouts per SKU
We grow organic and lower ad spend share (DRR) — sales hold without the ad "IV drip"

Get a growth plan See casesfrom 25,000 ₽per package

Ad dashboard · WB

today

Top campaigns

Organic over 14 days

DRR −4 pts

×4.8

10,000+

actions per month

Real

profiles, not bots

24 h

launch

4 types

of behavior to choose from

Promotion is a system of signals, not a single action

The algorithm ranks a product card by the totality of signals, not by one action. That is why promotion is a system: behavioral factors create behavioral demand, orders confirm it with real purchases, reviews build trust, and ads plus external traffic bring new buyers. On its own, each signal gives a temporary effect — together they push the card to the top and hold positions with organic traffic

When you need full-scale promotion

When isolated actions are not enough and the card needs systematic growth across every signal at once

Tick the items below — the meter gauges your risk

What you get

Top 10

position growth

for target keywords

×3

organic traffic

in 4–6 weeks

−25%

cost per click

CPM effect

4.9★

rating and reviews

higher trust

Ad cabinet under control

Bids, reach, spend — visible every day

We run campaigns inside the marketplace ad cabinet: a high- and mid-volume semantic core, auto-campaigns, recommendation shelves. We cut what underperforms and scale what works.

Ad cabinet · WBtoday · Oct 14

5 campaigns · budget 85,000 ₽/day

Campaigns

CampaignCPMImpr.ClicksSpendCTR

Search · high-volume keywords

185148k2,47027.4k₽

1.67%

Auto-campaign · SKU-A

14289k1,52012.7k₽

1.7%

Recommendation shelves

98213k3,89020.9k₽

1.83%

Search · mid-volume keywords

7656k7424.3k₽

1.32%

Category · accessories

12435k4984.3k₽

1.44%

Organic (last 14 days)

Organic traffic

×4.8+380%

Ad share of revenue

12%−8 pp

DRR

6.2%−4 pp

How we launch promotion

Audit and plan

We analyze the card and agree on a promotion plan

Start with behavioral factors

We revive the card with behavioral signals: clicks, favorites, carts

Turn on orders

We add buyouts for target keywords, confirming demand with real orders

Build up reviews

Real reviews with photos and video: an extra signal and a boost to card trust

Add ads

We bring extra traffic to a card that is ready

Transition to organic

We dial back our traffic — organic takes its place

You see the full behavioral picture

For each card: clicks, favorites, carts, comparisons — by day, week, month

Screenshot: behavioral-factors dashboard

Real projects for this service

Ozon · Grocery · Drinks

BuyoutsReviewsCard SEOPromotion

420 buyoutsRead case →

Oral care

Wildberries

14 days

WB · Goods · Oral care

Organic orders/day

1 → 69

Orders over the project

584 buyoutsRead case →

Hair care

Wildberries

14 days

WB · Beauty · Hair care

Organic orders/day

1 → 41

Orders over the project

250 buyoutsRead case →

What the result costs — by example

Pay for outcomes, not for "agency work". Here is how a typical project economics adds up.

The Test package vs the same items unit-by-unit, 1 SKU on WB

50 buyouts + 25 reviews + 100 scenarios + core & plan — unit-by-unit28,500 ₽

The same set as the Test package25,000 ₽

Shelf monitoringfree

You save3,500 ₽ (−12%)

Get started Build the order yourself

Free diagnostics

We'll revive your card in time for the season

We'll see which behavioral signals are missing and propose a mix in 1 day

We reply within 2 hours. We never share your contacts.

FAQ

What sellers ask most

Isn't this just bots?

No. Real profiles on aged buyer accounts. Behavior patterns differ for each one — this is not a mass farm.

I need sales, not clicks

Clicks on their own — no. But they lift the card in recommendations, which is where real purchases come from. Behavioral factors work together with buyouts and SEO.

Can I get clicks only, without the rest?

You can, but the effect is weaker. The algorithm looks at proportions: clicks only — looks like ads; carts only — looks suspicious.

Minimum volume?

Minimum balance top-up — 10,000 ₽. The rate is fixed at top-up time and never expires.

What is a product card's CTR on Wildberries, and what counts as normal?

CTR (click-through rate) is the ratio of clicks to impressions in search results. A normal CTR on Wildberries is 4–7% on average for a niche, and 8–12% for top cards. If CTR is below 3%, the main photo or the price cannot keep up with the competition and the card needs work.

What should I do if the order conversion rate drops sharply on Ozon?

First check: have new competitors appeared, has the price changed, did any negative reviews come in. Next — A/B test the main photo and description, review the reviews, run behavioral factors. If the problem is systemic, we add conversion maintenance: daily monitoring and targeted actions by impact score.

Which conversion-maintenance metrics are critical for a card on Wildberries and Ozon?

CTR in search results, conversion to cart, conversion to order, average position for priority keywords, and the card's share in "Similar items". If even 2 of the 5 drop by 15%+, the marketplace algorithm lowers the rank and the card loses organic traffic.

Do I have access to a dashboard with my card's metrics?

Yes. You get a personal read-only link — inside are current positions, CTR, conversions, and a 30-day change history. Updated once a day, with filters by SKU and keyword. Telegram alerts when metrics drop below thresholds.

How do you decide which card problems to fix first?

By impact score: the intervention with the biggest effect on revenue comes first. For example, if a card slips on 3 keywords at once, priority goes to the ones where it was in the top 10. Low-impact actions (a minor description tweak) are deferred.

How long does it take to bring a card back into its target range after a drop?

If the drop is recent (1–3 days) — 5–7 days to recover through targeted buyouts and content fixes. If the card has slipped systematically for 2+ weeks — 3–4 weeks of work: restoring behavioral signals, refreshing reviews, clearing out negativity.