Trusty
Consultation

Card SEO

  • Semantics built around keywords with real traffic, plus description and attributes that follow WB and Ozon rules
  • The description reads naturally for people and indexes cleanly for the algorithm
  • The product card enters search results and stays there
Impressions potential6 axes · 4 wks

Six axes of the product card — from where it is to where it should be

6/6 axes in green zone▲ +65 keywords · +15,242 impressions
up to 100
new keywords per SKU
100%
compliant with platform rules
5–7 days
for 100+ SKUs
SEO long-tail
not just high-frequency keywords

Product card SEO is not an article, it is structure

Your card is read by both the algorithm and the shopper, so we write to satisfy both: keywords sit exactly where the algorithm expects them, while the description reads like real human copy, not a bag of words.

Building the core

Low → mid → high-frequency keywords + competitive analysis of high-margin keywords

Clustering

We group keywords by product card sections and filters

Title and description

We rewrite around high-margin semantics without keyword stuffing

Upload to the seller account

We oversee moderation

Monitoring

Weekly positions across the semantic core

Result

+30% impressions · +65 keywords

Symptoms

When you need product card SEO

Without SEO, other tools — ads, buyouts, behavioral-factor campaigns — never reach full power

What you get when you work with us

×2–3
semantic core reach
more keywords in search results
90%
low-frequency long-tail coverage
+40%
orders from search
Daily
position report
Impressions potential

Six axes where your product card has to be strong

We score the product card across 6 parameters before we start — and show the result after 4 weeks of work. Every dip is money you are leaving on the table.

Title
4592
+47
Description
3888
+50
Attributes
5595
+40
Photos
7090
+20
Infographics
4285
+43
SEO keywords
2891
+63
BeforeAfter (4 weeks)Axis score, 0–100
What we fixed on this product card
Title
Moved a high-volume keyword to the front, cut the filler
+3.2%
Description
Rewrote around 18 mid/low-volume keywords, structured it
+12,000 impressions
Attributes
Filled all 23 attributes, including the optional ones
+3,000 impressions
Infographics
Replaced 4 slides, addressed 6 objections
+6.2%
Keywords
Built the semantic core, flagged the ones that matter
+94 keywords
Photos
Refreshed the main photo and background to fit the search results
+CTR
Result in 4 weeks+58 sales per day

How we do SEO

Parsing the core

We collect every query in the niche, its frequency and competition — using our own tools.

Clustering

We group by meaning: branded, functional, problem-driven, comparison. We select the money keywords.

Design

We distribute keywords across the title, attributes, specs and description. No overlaps.

Writing

We write so it reads for a human and registers for the algorithm. You approve, we revise.

Upload and check

We deliver it to your account — after 48 hours we check which keywords the card picked up.

SEO tuned to each marketplace's algorithm

Wildberries, Ozon and Yandex Market read semantics differently. We build the semantic core and the copy separately for each marketplace

Title, description and shelves

Product card SEO
on Wildberries

WB looks for keywords in the title and description and ranks by shelves — blocks of competitors. We build the core from low → mid → high-frequency keywords and rewrite the copy.

  • Cluster: low → mid → high-frequency
  • Title + description
  • Placement on shelves
  • Position monitoring
Launch24 hours
Specifications and rich content

Product card SEO
on Ozon

Ozon looks for keywords in specifications, the title and rich content. We fill in specifications for filters and write the semantics in.

  • Cluster: low → mid → high-frequency
  • Keywords in specifications
  • Title + keywords in rich content
  • Tied to filters
Launch24 hours
Precise parameters and catalog

Product card SEO
on Yandex Market

Yandex Market ranks by exact parameter and category match. We clean up the parameters and verify the category link.

  • Precise parameter values
  • Correct category
  • Filter compliance
  • Keyword duplication in the title
Launch48 hours

Commitments in the contract

  • Parsing and filtering 200+ queries
  • Clustering by meaning (8–12 groups)
  • Selecting the right keywords (30–50)
  • Title compliant with platform rules
  • Attributes and specs filled 100%
  • Description of 1,500–2,500 characters without keyword stuffing
  • Copy approval — up to 2 rounds
  • Position measurement before / after at 2 weeks
≥70% of keywords in top 30
If fewer, we rewrite at no extra charge

You see every keyword and position before / after

Table: keyword · frequency · position before · position at 2 weeks

Screenshot: position report before/after

What the result costs — by example

Pay for outcomes, not for "agency work". Here is how a typical project economics adds up.

SEO for 15 SKUs in the 'Home' category, WB

Core parsing (shared)free
15 SKUs × 4,500 ₽67,500 ₽
Result measurementincluded
Total for 3 weeks67,500 ₽
Get started Build the order yourself
Free product card review

We will show you which keywords you are missing

We will compile the full keyword list, send you part of it free (the rest blurred) — then you decide for yourself

  • ×2–3 keyword-core reach — your card is found by hundreds of keywords, not just 2–3 queries
  • +40% orders from organic search — buyers come without ads
  • Lower DRR — organic carries the load, no need to ramp up ad spend
We reply within 2 hours. We never share your contacts.
FAQ

Technical questions

What is a semantic core for a product card?
A list of search queries the card shows up for in search results: from frequent to rare, gathered from search statistics
How long after SEO will the card reach the top 10?
For rare queries — 2–3 weeks, for mid-frequency — 4–8 weeks; the highest-frequency queries take 2–3 months and a mix of SEO with other factors
How many keywords should go in the description?
3–5 main queries 2–3 times each, plus another 20–40 once each without keyword stuffing; the title — up to 60 characters with one keyword at the start
Do I need to rewrite the title if I already have one?
Usually yes: 80% of cards get truncated in mobile search results or lack money keywords; a proper title raises CTR by 15–25%
How do you account for region when building semantics?
We gather with a regional filter: for federal brands — all of Russia, for local categories — the top 3 regions
Do you do SEO on Yandex Market?
Yes, with its specifics in mind: tuning for the catalog, filters and 'Shelves' matters more than text relevance