01
SKU promotion
Taking organic traffic through recommendation slots: how visibility, keywords and shelves actually work. Why “just buy N units” is a spike, not a result.
Free webinar · July 9, 2026 · 19:00 MSK
Buyouts as a marketing instrument, not a “crutch”
Cases from clients at 1 bn ₽+: six use cases, the ROMI approach and Trusty’s internal templates. Two hours of teardowns + an hour of Q&A — on Thursday, July 9, at 19:00 MSK.
- Six use cases: SKU promotion, reviews, behavioral factors, DRR, OOS, IU
- Cases from 1 bn ₽+ companies — no NDA names, but real metrics
- Trusty templates and checklists — for everyone who registers
Registration · free
Save your seat for July 9
We send the link a day before the webinar and remind you an hour ahead. Recording and materials go to everyone who registers, even if you can’t make it live.
What we cover
Six ways to use buyouts, all measured by ROMI
Every use case has its own metric, budget and outcome. We work through cases from 1 bn ₽+ companies — the names stay under NDA, the numbers and the logic do not.
Host
Dmitry Surtsukov
CEO and founder of Trusty. Also the founder of gaming agency shrimp.gg and a practising seller himself. 10+ years in marketing: he built special projects for Sberbank, Tinkoff and Gigabyte. On the webinar he shares not a “theory of success” but how buyouts actually perform for Trusty clients at 1 bn ₽+.
Who runs it
Trusty — an MPO service
MPO stands for Marketplace Performance Optimization. We manage product visibility on marketplaces systematically, through aged buyer accounts — improving every factor that visibility rests on.
MPO = SEO + behavioral factors + sales + reputation + advertising + warehousing. Not one tactic but a bundle, run on a single logic.
Who we work with
15+
federal and international brands (NDA)
MGcom · EasyCommerce
the largest advertising agencies (OKKAM)
from 300
to 40,000 buyouts a month per project
What makes this webinar different
Not “how to run buyouts” but how to make them effective
Micro-differences
Why a duplicate listing sells differently, and why two contractors run “similar” buyouts to very different effect. What exactly the algorithm picks up.
The ROMI approach
We count buyouts as an ad channel, not a ritual. Which use case wins on ROMI in the first month, and which one wins over a quarter.
Templates and checklists
Trusty’s internal documents — they cut the setup time and raise quality if you run buyouts in-house.
Registration · free
July 9, 2026, 19:00 MSK
The stream runs on Thursday. Leave your name and a contact — we send the link a day ahead and remind you an hour before. Recording, slides and checklists go to everyone who registers.
- Live stream + an hour of Q&A with no timer
- Cases from clients at 1 bn ₽+ with real numbers
- Trusty’s internal templates as a bonus
How it runs
Three hours, zero filler
01
You register
Leave your name and a contact. We send the link a day before the stream and remind you an hour before it starts.
02
2 hours of teardowns + an hour of Q&A
Dima works through all six use cases with numbers and real cases. Then he answers your questions with no timer running.
03
Recording, slides, templates
Everyone who registered gets the recording and Trusty’s internal checklists. Watching it later is fine.
FAQ
What people usually ask
Is it really free?+
Yes. No “pay per module”, no “buy the course after the demo”. Register, show up, take the materials. If you later want to hand your buyouts over to Trusty, that is a separate conversation.
What if I can’t make it live?+
We send the recording, the slides and the checklists to everyone who registered. Watch it whenever it suits you.
When is the stream?+
July 9, 2026 (Thursday), at 19:00 MSK. Two hours of teardowns plus an hour of Q&A.
Is this about marketplaces in general or only Wildberries?+
Mostly Wildberries and Ozon. The ROMI logic applies to Yandex Market too — only the service details differ.
We are a new brand nowhere near 1 bn ₽ in turnover — will this help?+
Yes. The use cases scale down to 300 buyouts a month. We show which ones fit at the start and which only make sense once you have your first stable revenue.
What if my pain is not one of the six use cases?+
Write your question in the registration form — Dima will pick it up in the Q&A. If several people ask the same thing, we run a separate webinar on it.
Ready to register? The stream is on July 9, 2026, 19:00 MSK.
Register